Explore ways small businesses can use web technology to grow and succeed.
Best Practices and Ideas for Your Small Business Marketing
Brand Families on the Web
In this post our creative director will answer a client's question about their company brands. Often there is a need for differentiation between product lines or divisions which ends [...]
5 Things to Consider Before Planning to Advertise Online
Whether you are looking to get leads for your product or service, or trying to attract quality talent to join your organization, these online advertising tips can give you [...]
The Value of Hiring a Professional Web Developer
Because we work with small businesses, many with limited funds or a personal stake in creating marketing that works, we are often asked about how they can extend their [...]
Consent and Privacy Policy Notifications
Many websites I visit nowadays have a pop up or some type of cookie notification asking the visitor to accept. As a result, we frequently get this question from our [...]
Market Your Business with Case Studies
Case studies help to market and build credibility for your business and your services. They are effective for almost any industry sector. A case study is a specific story about [...]
Small Business Marketing Blog
Clients we've worked with for years are asking questions about how to re-boot their marketing in today's environment. This is being written on September 1, 2020, 6 months into [...]
Effective Use of Exit-Intent Popups
What is an exit-intent popup (exit popup)? The exit-intent popup is a great tool for reaching out to the user as they are leaving your site. As they move [...]
5 Easy Accessibility Upgrades You Can Make Today
Many people with disabilities use assistive technology to interact with their computers - these can include screen readers that read aloud web content for people who cannot see what [...]
Top 5 Search Optimization Trends for 2020
Change is constant in the world of digital marketing and the web. It's important to stay alert to changes that may impact your company or organization. To make it [...]
4 Email Marketing Practices for Lead Generation
Having a strategy that includes email marketing practices for lead generation can result in business growth. Numerous studies suggest that email as a marketing channel still delivers the best return [...]
Strategy Ideas for Selecting Keywords
If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, [...]
6 Ways to Get Your Website to Rank High on Google
How to improve your website’s Google search ranking How can you improve your website’s Google search ranking so that your business will rank high on Google, will be easily noticed, [...]
Should I Worry that My Website Will be Hacked?
In the last month, we've had two long-time clients come to us because their websites were hacked. Everyone agrees that websites are the storefront of today. You can't afford to [...]
Voice Search Optimization – What you Need to Know
Voice search is a growing trend with increasingly more people using voice commands for their search queries. With voice search optimization on the rise, it's important to optimize your website [...]
Social Media Benefits for Health Care Providers
Patient Outreach Key Benefit of Social Media for Health Care Providers Social media benefits for health care providers are evident in the statistics that show how consumers get information [...]
Current Trends in Health Care Content Marketing
Health Care Organizations Use Content Marketing to Reach Target Audiences Content marketing’s use in marketing outreach is growing, especially in service-related industries such as health care. This marketing trend increases [...]
Use Video For Training to Engage and Educate Customers
Video Training Strategies that Work A popular way to educate business people about a new product, service, or a how-to for new technology is to use video for training. Today [...]
Do Social Media Links Help SEO?
Whether social media links help SEO is often a debatable topic among marketing professionals. With the high secrecy of Google’s algorithm, it can be difficult to determine how social media [...]
Chatbots and Why You Need One Now
Chatbots are growing in popularity. Using a chatbot for your business creates new ways to engage with customers, improves customer experience, and enhances your company’s or organization’s marketing and customer [...]
Five Strategies to Build a Quality Email List
Building a quality email list is very important to ensure that your email campaign delivers desirable ROI. It’s best to send emails only to those who have opted in. The [...]
How to Write Email Subject Lines to Increase your Open Rate
You’ve got about 35 characters to convince people to open your email. So, you want your subject lines to have impact. It’s no surprise that about one-third of your subscribers [...]
How to Increase Blog Traffic
Do you want to increase blog traffic, but aren’t sure what to do? If you are spending time writing posts, but not seeing an increase in traffic to your blog, [...]
Increase Communication Success with Visual Storytelling
Everybody loves that feeling of being able to recognize and understand something quickly without having to decipher what someone is talking about. Just as they do in wayfinding signage, visual [...]
Do I need SSL, HTTPS on my website?
Google has announced that as of July 2018, Chrome version 68, will mark all sites "non secure" that do not have an SSL certificate. See Google Developer Blog. What does [...]
Websites that Travel Well: Why it Pays to Have a Mobile-Friendly Website
There are three reasons why you want your website to be easy-to-use on a mobile device. Two you probably already know. 1. Higher search ranking on Google. Google favors mobile [...]