Explore ways small businesses can use web technology to grow and succeed.
Best Practices and Ideas for Your Small Business Marketing
Crafting a Relatable Story with Video
Guest Blog by Jon Milavec, Mixed Bag Media More now than ever, a good story can elevate a brand and help to increase sales. If video is your [...]
How to Know if Your Website Redesign is Successful
Intuitively you know that you should keep your website design and content up-to-date. But are there numbers that support making a website redesign a priority? And how do you [...]
Mobile App Features for Growth
You've decided that a mobile app can help your company or organization improve service and grow. Which features do you need to make the most of your new app? [...]
Using Social Media to Nurture Leads and Sell Products
Selling your product using social media requires having a well-researched and thoughtfully conceived plan and following it. Here are 6 tips for success with ongoing and authentic customer engagement. [...]
6 Ways to Increase Conversion on Your Ecommerce Website
How can you transform unfamiliar site visitors into paying customers? A critical step is having an optimized and strategically aligned website that caters to your potential customer's needs. It's [...]
5 Easy Accessibility Upgrades You Can Make Today
ADA guidelines are intended to help life easier and more productive for people with disabilities including visual, hearing or other impairments. ADA accessible websites help millions of people navigate [...]
The Value of Hiring a Professional Web Developer
Because we work with small businesses and organizations -- many with limited funds or a personal stake in creating marketing that works -- we are often asked about how they [...]
Benefits of an IPhone or Android Mobile App
Many of us use mobile apps every day for shopping or food delivery. But does your business or organization need one? Will a mobile app increase sales or engagement [...]
Campaign Specific Landing Page and Microsites
Launching a campaign-specific webpage or website can be just the ticket to making a big impact. When to use a separate, micro-website for marketing? You need your [...]
Brand Families on the Web
In this post our creative director will answer a client's question about their company brands. Often there is a need for differentiation between product lines or divisions which ends [...]
Effective Use of Exit-Intent Popups Increases Conversion
The exit-intent popup is a great tool for reaching out to the user as they are leaving your site. As they move their mouse to close the window/tab or [...]
Looking for a creative holiday card idea?
Here is one idea for a custom holiday card that can help you connect with your clients, customers, or prospects and have some fun. As another crazy year comes [...]
Prepare for a Smooth Landing: Creating Landing Pages that Get Results
There are lots of reasons why creating specific online landing pages makes sense. The main gist of it is that landing pages are particularly useful to target and market [...]
The Long and the Short of the Long Website Scroll
"Hi, my name is _____, I like sunsets, pumpkin lattes and long scrolls on the web." Back in the day it was a real no-no to create a long [...]
The Importance of Good Website UI & UX
The importance of considering user experience in website design cannot be overestimated. The expectations of a website’s functionality, look and feel and navigation have reached an all time high [...]
Get Profitable Results with YouTube Ads Using These 3 Steps
YouTube is a major force in online marketing and selling, in fact, YouTube is the 2nd most used search engine, right behind Google. Most of us know how huge [...]
Capture More Leads and Answer Questions With Facebook Messenger
Many people now use Facebook Messenger as their go-to live chat app for communicating with friends and businesses. It's important to make it easy for them to have a [...]
Email re-engagement and why you need it.
Every small business that uses online marketing to generate and nurture leads will run into this problem. They may need an email re-engagement campaign as a certain percentage of [...]
5 Things to Consider Before Planning to Advertise Online
Whether you are looking to get leads for your product or service, or trying to attract quality talent to join your organization, these online advertising tips can give you [...]
Consent and Privacy Policy Notifications
Many websites I visit nowadays have a pop up or some type of cookie notification asking the visitor to accept. As a result, we frequently get this question from our [...]
Market Your Business with Case Studies
Case studies help to market and build credibility for your business and your services. They are effective for almost any industry sector. A case study is a specific story about [...]
Small Business Marketing Blog
Clients we've worked with for years are asking questions about how to re-boot their marketing in today's environment. This is being written on September 1, 2020, 6 months into [...]
Top 5 Search Optimization Trends for 2020
Change is constant in the world of digital marketing and the web. It's important to stay alert to changes that may impact your company or organization. To make it [...]
4 Email Marketing Practices for Lead Generation
Having a strategy that includes email marketing practices for lead generation can result in business growth. Numerous studies suggest that email as a marketing channel still delivers the best return [...]
Strategy Ideas for Selecting Keywords
If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, [...]