Explore ways small businesses can use web technology to grow and succeed.
Best Practices and Ideas for Your Small Business Marketing
The Long and the Short of the Long Website Scroll
"Hi, my name is _____, I like sunsets, pumpkin lattes and long scrolls on the web." Back in the day it was a real no-no to create a long [...]
The Importance of Good Website UI & UX
The importance of considering user experience in website design cannot be overestimated. The expectations of a website’s functionality, look and feel and navigation have reached an all time high [...]
Get Profitable Results with YouTube Ads Using These 3 Steps
YouTube is a major force in online marketing and selling, in fact, YouTube is the 2nd most used search engine, right behind Google. Most of us know how huge [...]
Capture More Leads and Answer Questions With Facebook Messenger
Many people now use Facebook Messenger as their go-to live chat app for communicating with friends and businesses. It's important to make it easy for them to have a [...]
Email re-engagement and why you need it.
Every small business that uses online marketing to generate and nurture leads will run into this problem. They may need an email re-engagement campaign as a certain percentage of [...]
Brand Families on the Web
In this post our creative director will answer a client's question about their company brands. Often there is a need for differentiation between product lines or divisions which ends [...]
5 Things to Consider Before Planning to Advertise Online
Whether you are looking to get leads for your product or service, or trying to attract quality talent to join your organization, these online advertising tips can give you [...]
The Value of Hiring a Professional Web Developer
Because we work with small businesses, many with limited funds or a personal stake in creating marketing that works, we are often asked about how they can extend their [...]
Consent and Privacy Policy Notifications
Many websites I visit nowadays have a pop up or some type of cookie notification asking the visitor to accept. As a result, we frequently get this question from our [...]
Market Your Business with Case Studies
Case studies help to market and build credibility for your business and your services. They are effective for almost any industry sector. A case study is a specific story about [...]
Small Business Marketing Blog
Clients we've worked with for years are asking questions about how to re-boot their marketing in today's environment. This is being written on September 1, 2020, 6 months into [...]
Effective Use of Exit-Intent Popups
What is an exit-intent popup (exit popup)? The exit-intent popup is a great tool for reaching out to the user as they are leaving your site. As they move [...]
5 Easy Accessibility Upgrades You Can Make Today
Many people with disabilities use assistive technology to interact with their computers - these can include screen readers that read aloud web content for people who cannot see what [...]
Top 5 Search Optimization Trends for 2020
Change is constant in the world of digital marketing and the web. It's important to stay alert to changes that may impact your company or organization. To make it [...]
4 Email Marketing Practices for Lead Generation
Having a strategy that includes email marketing practices for lead generation can result in business growth. Numerous studies suggest that email as a marketing channel still delivers the best return [...]
Strategy Ideas for Selecting Keywords
If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, [...]
6 Ways to Get Your Website to Rank High on Google
How to improve your website’s Google search ranking How can you improve your website’s Google search ranking so that your business will rank high on Google, will be easily noticed, [...]
Should I Worry that My Website Will be Hacked?
In the last month, we've had two long-time clients come to us because their websites were hacked. Everyone agrees that websites are the storefront of today. You can't afford to [...]
Voice Search Optimization – What you Need to Know
Voice search is a growing trend with increasingly more people using voice commands for their search queries. With voice search optimization on the rise, it's important to optimize your website [...]
Social Media Benefits for Health Care Providers
Patient Outreach Key Benefit of Social Media for Health Care Providers Social media benefits for health care providers are evident in the statistics that show how consumers get information [...]
Current Trends in Health Care Content Marketing
Health Care Organizations Use Content Marketing to Reach Target Audiences Content marketing’s use in marketing outreach is growing, especially in service-related industries such as health care. This marketing trend increases [...]
Use Video For Training to Engage and Educate Customers
Video Training Strategies that Work A popular way to educate business people about a new product, service, or a how-to for new technology is to use video for training. Today [...]
Do Social Media Links Help SEO?
Whether social media links help SEO is often a debatable topic among marketing professionals. With the high secrecy of Google’s algorithm, it can be difficult to determine how social media [...]
Chatbots and Why You Need One Now
Chatbots are growing in popularity. Using a chatbot for your business creates new ways to engage with customers, improves customer experience, and enhances your company’s or organization’s marketing and customer [...]
Five Strategies to Build a Quality Email List
Building a quality email list is very important to ensure that your email campaign delivers desirable ROI. It’s best to send emails only to those who have opted in. The [...]