Social Media Benefits for Health Care Providers

2020-05-14T17:06:01+00:00Social Media|

Patient Outreach Key Benefit of Social Media for Health Care Providers Social media benefits for health care providers are evident in the statistics that show how consumers get information and how they research and choose their health care professionals. Regardless of the size or type of a health care organization, social media provides a way for health care providers [...]

Do Social Media Links Help SEO?

2020-05-14T17:21:53+00:00Search Engine Optimization, Social Media|

Whether social media links help SEO is often a debatable topic among marketing professionals. With the high secrecy of Google’s algorithm, it can be difficult to determine how social media affects search rankings. However, if you refer to the comments from official Google channels, social links are actually not a direct factor in determining search rankings. But, the question still [...]

Increase Communication Success with Visual Storytelling

2020-05-14T17:35:01+00:00Branding, Design, Email Marketing, Marketing, Social Media|

Everybody loves that feeling of being able to recognize and understand something quickly without having to decipher what someone is talking about. Just as they do in wayfinding signage, visual cues in marketing go a long way to help your audience get that “I am a smart cookie” boost by providing them with recognizable icons, pictograms, infographics, illustrations and images [...]

B2B MarCom Budgeting

2020-05-14T18:07:51+00:00Branding, Marketing, Social Media, Websites|

It’s the time of year to prepare budgets for next year’s marketing outreach and marketing communications programs. Here are three major areas to consider as you work to make your organization a top performer in customer and prospect engagement. There are many creative strategies and tactics spawned by the shift to mobile and other tech trends which you should consider [...]

Do I Need a Google Plus Account?

2020-05-14T18:09:25+00:00Inbound Marketing, Marketing, Search Engine Optimization, Social Media|

There is Facebook, Twitter, Tumblr, Instagram, Pinterest, my blog, my LinkedIn company page and Google+. The list is almost endless. At Placemaking Group, we often hear clients ask: “Why does my company need to be on Google+, nobody I know is using it? I don’t use it, so why should I spend my precious time/money on yet another social media [...]

Capture More Leads and Answer Questions With Facebook Messenger

2020-05-14T17:54:25+00:00Inbound Marketing, Social Media, Websites|

Integrating Facebook Messenger Live Chat and Activity Feed on websites captures leads  'in the moment'. There are many people (myself included) who don't want to comb through every page to find the information they need. Or they have a very specific question and they want an answer right away, or to have a conversation about it. Using the Facebook [...]