Many websites I visit nowadays have a pop up or some type of cookie notification asking the visitor to accept. As a result, we frequently get this question from our clients:
Do I need a Cookie notification on my website?
Here is a summary and some of our recommendations:
First, what are cookies?
When you saw your first cookie notification, “cookie notice” – now admit it, your mouth started watering at the idea of the freshly baked chocolate chip delight above, but now it is old news and it is just leaving you wondering what all the cookie fuss is about. So let’s look at what they are and why we have to let people know that our sites use them.
Cookies are small text files placed on a user’s device when they are on a website. Cookies are used for authenticating, tracking, and maintaining specific information about users, such as site preferences and settings. “Through this cookie process, the user sends bits of information (in text string format) to the website’s server. This data can be viewed in many forms of online tools and applications, such as Google Analytics.” Media Genesis
Exception: if your target audience is in the EU, you should defer to complying with the EU Cookie Law even if you are a U.S.-based company – according to Media Genesis
Cookie Notice Example
Here is an example of a notification on a site that adheres to EU guidelines. For more on those guidelines and generating consent content.
About the Author:
I’m, Jannah Lyon, the creative director and graphic designer for Placemaking Group with a focus on Website and Interactive Design. I keep my pulse on all things design that relate to small business marketing. For more about my background and design samples visit our team page, or connect with me on LinkedIn.