About Barbara Irias

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So far Barbara Irias has created 20 blog entries.

Small Business Marketing Blog

2020-09-23T03:54:08+00:00Customer Experience, Inbound Marketing, Website Development, Websites|

Clients we've worked with for years are asking questions about how to re-boot their marketing in today's environment.  This is being written on September 1, 2020, 6 months into the weird and strange times of the COVID-19 pandemic. I'm hoping the information in this small business marketing blog will be useful to many small business and in the future, [...]

5 Things to Consider Before Planning to Advertise Online

2020-03-09T21:31:06+00:00Digital Advertising|

Whether you are looking to get leads for your product or service or trying to attract quality talent to join your organization, online advertising can give you a distinct edge over organic promotions--promoting something by trying to get likes on a social media post. When choosing to advertise online, here are five things to consider and pay attention to with [...]

Market Your Business with Case Studies

2020-05-14T16:56:59+00:00Marketing|

Build awareness of your business with case studies. Case studies help to market and build credibility for your business and your services. They are effective for almost any industry sector. A case study is a specific story about something your company accomplished for a client or customer. It describes the services you offered, any challenges you faced, and the results. [...]

4 Email Marketing Practices for Lead Generation

2020-05-14T17:00:59+00:00Email Marketing|

Having a strategy that includes email marketing practices for lead generation can result in business growth. Numerous studies suggest that email as a marketing channel still delivers the best return on investment. We see the development of new marketing channels every now and then – from content to website to social media to digital advertising; but email will, in the [...]

Strategy Ideas for Selecting Keywords

2020-05-14T16:56:05+00:00Inbound Marketing, Search Engine Optimization, Websites|

If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not the something that will generate leads. Search ranking is an ever-moving target. Your competitors are making changes to their search ranking by adding pages and [...]

6 Ways to Get Your Website to Rank High on Google

2020-05-14T17:02:51+00:00Search Engine Optimization, Websites|

How to improve your website’s Google search ranking How can you improve your website’s Google search ranking so that your business will rank high on Google, will be easily noticed, and you’ll increase the likelihood of getting new leads and increasing sales? Getting your site high in search rankings takes time and effort. Here are 6 ways to get your [...]

Social Media Benefits for Health Care Providers

2020-05-14T17:06:01+00:00Social Media|

Patient Outreach Key Benefit of Social Media for Health Care Providers Social media benefits for health care providers are evident in the statistics that show how consumers get information and how they research and choose their health care professionals. Regardless of the size or type of a health care organization, social media provides a way for health care providers [...]

Do Social Media Links Help SEO?

2020-05-14T17:21:53+00:00Search Engine Optimization, Social Media|

Whether social media links help SEO is often a debatable topic among marketing professionals. With the high secrecy of Google’s algorithm, it can be difficult to determine how social media affects search rankings. However, if you refer to the comments from official Google channels, social links are actually not a direct factor in determining search rankings. But, the question still [...]

Five Strategies to Build a Quality Email List

2020-05-14T17:26:00+00:00Email Marketing, Inbound Marketing, Marketing|

Building a quality email list is very important to ensure that your email campaign delivers desirable ROI. It’s best to send emails only to those who have opted in. The days of buying email lists are over and can result in many of your emails being marked as spam, which could seriously damage your email deliverability rate, and will also [...]