Intuitively you know that you should keep your website design and content up-to-date. But are there numbers that support making a website redesign a priority? And how do you track the results of a redesign? What is the payoff of a professional website redesign? To provide an answer, and to assist you in reaching an informed decision, we [...]
You've decided that a mobile app can help your company or organization improve service and grow. Which features do you need to make the most of your new app? Here are 6 features we often include in an app. All are available using our app developer native CMS - no custom programming needed. [...]
Because we work with small businesses and organizations -- many with limited funds or a personal stake in creating marketing that works -- we are often asked about how they can extend their marketing dollars. This question usually follows with a question about the value of hiring a professional web developer and designer. I think "value" is the keyword here. [...]
Many of us use mobile apps every day for shopping or food delivery. But does your business or organization need one? Will a mobile app increase sales or engagement for my organization? Short answer: Maybe. Long Answer: We need to look at the Who, What, When, Where, and Why to answer this question. WHO: Should have [...]
Every small business that uses online marketing to generate and nurture leads will run into this problem. They may need an email re-engagement campaign as a certain percentage of people on their marketing list will become unengaged. That means they will not have clicked on your email for 6 months to a year or more. The question from our [...]
Clients we've worked with for years are asking questions about how to re-boot their marketing in today's environment. This is being written on September 1, 2020, 6 months into the weird and strange times of the COVID-19 pandemic. I'm hoping the information in this small business marketing blog will be useful to many small business and in the future, [...]
Having a strategy that includes email marketing practices for lead generation can result in business growth. Numerous studies suggest that email as a marketing channel still delivers the best return on investment. We see the development of new marketing channels every now and then – from content to website to social media to digital advertising; but email will, in the [...]
If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not the something that will generate leads. Search ranking is an ever-moving target. Your competitors are making changes to their search ranking by adding pages and [...]
How to improve your website’s Google search ranking How can you improve your website’s Google search ranking so that your business will rank high on Google, will be easily noticed, and you’ll increase the likelihood of getting new leads and increasing sales? Getting your site high in search rankings takes time and effort. Here are 6 ways to get your [...]
In the last month, we've had two long-time clients come to us because their websites were hacked. Everyone agrees that websites are the storefront of today. You can't afford to have your website down for even a few minutes, not to mention an entire day or a month. Should you worry about your website getting hacked? Some people do, but [...]
