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Market Your Business With Case Studies

Case studies help to market and build credibility for your business and your services. They are effective for almost any industry sector. A case study is a specific story about something your company accomplished for a client or customer. It describes the services you offered, any challenges you faced, and the results.

By communicating the positive results your business achieved, prospects may become interested in working with you. Well-written case studies fill the following business needs:

  • Offer a powerful statement about the effectiveness of your business
  • Serve as a testimonial
  • Build credibility

Case Studies Tell A Story

Make a powerful statement about your business by telling a story in the case study about a success achieved for a customer or client. The audience reading the case study will receive information and positive messages about the company, but they won’t feel like they are being hit with a heavy sales pitch. They will be convinced about the high caliber of your services or products through the story that is being told. The case study will help them to understand a problem that was solved or a need that was met.

How to Write a Case Study

Follow the steps below to write your case study:

  • Explain the situation or problem
  • Introduce your company and explain how it was hired to deal with a problem
  • Describe challenges
  • Explain solutions
  • Explain final results, using any statistics, and dollar amounts
  • Use testimonials to validate the results

Case Study for Troubled Hospital

We write case studies for the health care division of our parent company, Wipfli LLP/HFS Consultants. An example is one we wrote about how health care management consultants turned around a financially troubled hospital.

The case study explains the situation, the challenges and the actions that were taken to improve the hospital, and the results. It also includes a quote from the hospital’s CEO, which helps to validate the information. People reading this case study will have a clear understanding of how Wipfli/HFS’s health care management consultants approached and worked to solve a problem.

Use Case Studies As Marketing Tools

Post case studies on your website, and link to them from your LinkedIn and other social media accounts. In addition, make them into a graphically appealing one sheet or handout to provide as informational material at a trade show, or to give to current clients and prospective clients and customers.

Repurposing the Case Study

Once you’ve written the case study, think about repurposing it in another format such as a video, blog, slide share presentation, or present it in a speech to a group or at a conference.

Here’s an example of a case study video about a bridge construction project in Utah. It is one of several we have produced for our client the Steel Market Development Institute where we used a written case study as the foundation for the companion video.

Case Study

We have written case studies for clients in health care, marketing, economic development, manufacturing, engineering, and many other industry sectors. Contact us to get information on how we can help you with your case studies.


Post by Miriam Schaffer, account manager and media specialist at Placemaking Group.


You may also want to read:

Use Marketing Materials to Help Customers Understand Your Business

3 Responses

  1. Grace

    I love the idea of providing case studies. It always seems to be effective especially in commercials because it builds a level of trust with clients and potential clients. Since you’re hearing feedback from real people, it reassures consumers that your product truly works.

  2. Jessica Fahner

    I really like the idea of using case studies. I think that case studies allow for a more personal experience and the customer can better understand what PR can offer them.

  3. Whitney Besser

    I enjoyed this blog post because I think businesses underestimate the importance of case studies. They essentially build credibility for your business and help you gain more clients. This is one thing I plan to implement as a marketer, thanks for the advice!

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