Content marketing starts with an outward focus. The goal is to attract prospects and generate leads by using editorial, graphics and video your target audiences want to know more about.
Rather than pushing products or special offers, content marketing works by offering high-quality, targeted material that is first and foremost helpful and useful. Successful content marketing follows 5 steps.
Set clearly defined goals
Create content to connect
Content marketing produces sustainable value and makes it easier for brands and customers to connect with one another. Through thought leadership pieces and sought-after information we help to generate new CRM contacts.
- Blog posts
- Case studies
- Articles in industry publications
- Event presentations
Attract prospects to your content
The content marketing process thrives on adding new contacts to the CRM database so you can email them. Options for attraction include advertising in print and search engines, press releases, social media and sponsored listings.
Once contacts are in the CRM, email marketing — as part of marketing automation system — is used to nurture these clients and prospects in the sales funnel.
Set up and utilize a marketing automation system
By using an automation system your emails can be targeted, personalized and relevant, the three keys to a successful campaign. Our process combines content and automation to help you achieve your results. We can help:
Businesses using marketing automation to deliver content and nurture prospects see a
in qualified leads.
Track results and adjust
Marketing Automation systems provide a tool to track interactions with clients and prospects. We can improve all aspects of your content and marketing automation by reviewing and analyzing results. We are able to:
Marketing automation performs better than email marketing alone.
According to Autopilot, companies using marketing automation generate twice as many leads as those using just email software.
30 Marketing Automation Statistics by Peter Sharkey