As the old saying goes, a photo can say a thousands words. Using imagery to represent the mission of your organization in your website can go a long way in setting up a positive and informative picture for the user. Website user experience includes helping customers understand your product or service through the right visual content – images, videos and infographics.
With the recent improvements to cell phone camera’s the photography market is being flooded with affordable, good quality photos for web site designers to utilize. Photos play a huge part in making a connection with an audience.
Personal photos of staff and teams, as well as the office or facility can make messaging more genuine and easier to connect with, transparently showing visitors the people they will interact with, or the place they will be visiting sets the stage for building trust and also starts that personal connection.
Using video also plays a big part in making a connection with the end-user. Video is a great tool to employ when trying to explain complex ideas and/or processes, and adds interactivity to get your viewer engaged.