Landing Page Basics
Keep it short and to the point: One of the most important features of the landing page is that it should concentrate on marketing to one specific need. Keep your content to the point. If you have a form for contact capture, make sure it is not bloated with numerous fields and requests, but rather can be quickly and easily completed. You want visitors to get the info and then perform the action you desire with ease and speed. Value or incentive: A great way to capture leads from a landing page is to offer value to your user. You can do this by offering them a free download (ie: informative whitepaper, industry cheat sheet, product spec sheet, etc.) or mini consultation. They would get access to this perk after filling out a short form that allows you to capture the contact info you need. Enable sharing: Use your audience to spread the word… it’s free! Add share buttons to your landing page to encourage your website visitors to share your content with their audiences.
Thank you for flying with PMG today, we know you have many choices out there when it comes to your website development and marketing needs and we appreciate your business 🙂