Email re-engagement and why you need it.

2020-12-08T01:03:55+00:00Creative, Email Marketing, Inbound Marketing, Marketing|

Every small business that uses online marketing to generate and nurture leads will run into this problem. They may need an email re-engagement campaign as a certain percentage of people on their marketing list will become unengaged. That means they will not have clicked on your email for 6 months to a year or more.  The question from our [...]

4 Email Marketing Practices for Lead Generation

2020-05-14T17:00:59+00:00Email Marketing|

Having a strategy that includes email marketing practices for lead generation can result in business growth. Numerous studies suggest that email as a marketing channel still delivers the best return on investment. We see the development of new marketing channels every now and then – from content to website to social media to digital advertising; but email will, in the [...]

Five Strategies to Build a Quality Email List

2020-05-14T17:26:00+00:00Email Marketing, Inbound Marketing, Marketing|

Building a quality email list is very important to ensure that your email campaign delivers desirable ROI. It’s best to send emails only to those who have opted in. The days of buying email lists are over and can result in many of your emails being marked as spam, which could seriously damage your email deliverability rate, and will also [...]

How to Write Email Subject Lines to Increase your Open Rate

2020-05-14T17:27:53+00:00Email Marketing, Marketing|

You’ve got about 35 characters to convince people to open your email. So, you want your subject lines to have impact. It’s no surprise that about one-third of your subscribers will decide to open or not open an email just by reading your email subject line. But, what makes a good subject line? […]

Increase Communication Success with Visual Storytelling

2020-05-14T17:35:01+00:00Branding, Design, Email Marketing, Marketing, Social Media|

Everybody loves that feeling of being able to recognize and understand something quickly without having to decipher what someone is talking about. Just as they do in wayfinding signage, visual cues in marketing go a long way to help your audience get that “I am a smart cookie” boost by providing them with recognizable icons, pictograms, infographics, illustrations and images [...]

Five Tips for Better Results with Email Marketing

2020-05-14T17:53:18+00:00Email Marketing, Marketing|

It’s a jungle out there in the world of email marketing. Creating an email that will make it through spam filters is a challenging trek and getting your customers to open your email can be as difficult as finding a rare rainforest bird. Here are several ways we’ve found to improve email marketing success. 1. Use a reputable email service [...]

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