5 Things to Consider Before Planning to Advertise Online

2020-10-24T00:10:20+00:00Digital Advertising, Inbound Marketing, Marketing|

Whether you are looking to get leads for your product or service, or trying to attract quality talent to join your organization, these online advertising tips can give you a distinct edge. Organic listings on search engines or posts on social media can take along time to get results and get seen. A common question from our [...]

Five Strategies to Build a Quality Email List

2020-05-14T17:26:00+00:00Email Marketing, Inbound Marketing, Marketing|

Building a quality email list is very important to ensure that your email campaign delivers desirable ROI. It’s best to send emails only to those who have opted in. The days of buying email lists are over and can result in many of your emails being marked as spam, which could seriously damage your email deliverability rate, and will also [...]

How to Write Email Subject Lines to Increase your Open Rate

2020-05-14T17:27:53+00:00Email Marketing, Marketing|

You’ve got about 35 characters to convince people to open your email. So, you want your subject lines to have impact. It’s no surprise that about one-third of your subscribers will decide to open or not open an email just by reading your email subject line. But, what makes a good subject line? […]

Increase Communication Success with Visual Storytelling

2020-05-14T17:35:01+00:00Branding, Design, Email Marketing, Marketing, Social Media|

Everybody loves that feeling of being able to recognize and understand something quickly without having to decipher what someone is talking about. Just as they do in wayfinding signage, visual cues in marketing go a long way to help your audience get that “I am a smart cookie” boost by providing them with recognizable icons, pictograms, infographics, illustrations and images [...]

Websites that Travel Well: Why it Pays to Have a Mobile-Friendly Website

2020-05-14T17:38:08+00:00Design, Marketing, Website Design, Websites|

There are three reasons why you want your website to be easy-to-use on a mobile device. Two you probably already know. 1. Higher search ranking on Google.  Google favors mobile friendly websites in search engine results on phones and tablets. 2. Ever increasing numbers of people are using mobile for web search. Depending on your industry, visitors to your site [...]

B2B MarCom Budgeting

2020-05-14T18:07:51+00:00Branding, Marketing, Social Media, Websites|

It’s the time of year to prepare budgets for next year’s marketing outreach and marketing communications programs. Here are three major areas to consider as you work to make your organization a top performer in customer and prospect engagement. There are many creative strategies and tactics spawned by the shift to mobile and other tech trends which you should consider [...]

Do I Need a Google Plus Account?

2020-05-14T18:09:25+00:00Inbound Marketing, Marketing, Search Engine Optimization, Social Media|

There is Facebook, Twitter, Tumblr, Instagram, Pinterest, my blog, my LinkedIn company page and Google+. The list is almost endless. At Placemaking Group, we often hear clients ask: “Why does my company need to be on Google+, nobody I know is using it? I don’t use it, so why should I spend my precious time/money on yet another social media [...]

Five Tips for Better Results with Email Marketing

2020-05-14T17:53:18+00:00Email Marketing, Marketing|

It’s a jungle out there in the world of email marketing. Creating an email that will make it through spam filters is a challenging trek and getting your customers to open your email can be as difficult as finding a rare rainforest bird. Here are several ways we’ve found to improve email marketing success. 1. Use a reputable email service [...]