Get Profitable Results with YouTube Ads Using These 3 Steps

2021-01-12T22:21:46+00:00Digital Advertising, Marketing|

YouTube is a major force in online marketing and selling, in fact, YouTube is the 2nd most used search engine, right behind Google. Most of us know how huge YouTube is: 2 billion users worldwide 5 billion views/day 79% of internet users have a YouTube account About 78% of marketers consider YouTube to be the most effective platform for [...]

Email re-engagement and why you need it.

2020-12-08T01:03:55+00:00Creative, Email Marketing, Inbound Marketing, Marketing|

Every small business that uses online marketing to generate and nurture leads will run into this problem. They may need an email re-engagement campaign as a certain percentage of people on their marketing list will become unengaged. That means they will not have clicked on your email for 6 months to a year or more.  The question from our [...]

5 Things to Consider Before Planning to Advertise Online

2020-11-28T20:44:01+00:00Digital Advertising, Inbound Marketing, Marketing|

Whether you are looking to get leads for your product or service, or trying to attract quality talent to join your organization, these online advertising tips can give you a distinct edge. Organic listings on search engines or posts on social media can take along time to get results and get seen. A common question from our [...]

Five Strategies to Build a Quality Email List

2020-05-14T17:26:00+00:00Email Marketing, Inbound Marketing, Marketing|

Building a quality email list is very important to ensure that your email campaign delivers desirable ROI. It’s best to send emails only to those who have opted in. The days of buying email lists are over and can result in many of your emails being marked as spam, which could seriously damage your email deliverability rate, and will also [...]

How to Write Email Subject Lines to Increase your Open Rate

2020-05-14T17:27:53+00:00Email Marketing, Marketing|

You’ve got about 35 characters to convince people to open your email. So, you want your subject lines to have impact. It’s no surprise that about one-third of your subscribers will decide to open or not open an email just by reading your email subject line. But, what makes a good subject line? […]

Increase Communication Success with Visual Storytelling

2020-05-14T17:35:01+00:00Branding, Design, Email Marketing, Marketing, Social Media|

Everybody loves that feeling of being able to recognize and understand something quickly without having to decipher what someone is talking about. Just as they do in wayfinding signage, visual cues in marketing go a long way to help your audience get that “I am a smart cookie” boost by providing them with recognizable icons, pictograms, infographics, illustrations and images [...]

Websites that Travel Well: Why it Pays to Have a Mobile-Friendly Website

2020-05-14T17:38:08+00:00Design, Marketing, Website Design, Websites|

There are three reasons why you want your website to be easy-to-use on a mobile device. Two you probably already know. 1. Higher search ranking on Google.  Google favors mobile friendly websites in search engine results on phones and tablets. 2. Ever increasing numbers of people are using mobile for web search. Depending on your industry, visitors to your site [...]

B2B MarCom Budgeting

2020-05-14T18:07:51+00:00Branding, Marketing, Social Media, Websites|

It’s the time of year to prepare budgets for next year’s marketing outreach and marketing communications programs. Here are three major areas to consider as you work to make your organization a top performer in customer and prospect engagement. There are many creative strategies and tactics spawned by the shift to mobile and other tech trends which you should consider [...]

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