Prepare for a Smooth Landing: Creating Landing Pages that Get Results

There are lots of reasons why creating specific online landing pages makes sense. The main gist of it is that landing pages are particularly useful to target and market directly to a specific audience. Landing pages that include a simple call-to-action and the specific information your potential customer seeks will help you convert a higher percentage of website visitors [...]

Increase Communication Success with Visual Storytelling

Everybody loves that feeling of being able to recognize and understand something quickly without having to decipher what someone is talking about. Just as they do in wayfinding signage, visual cues in marketing go a long way to help your audience get that “I am a smart cookie” boost by providing them with recognizable icons, pictograms, infographics, illustrations and images [...]

Websites that Travel Well: Why it Pays to Have a Mobile-Friendly Website

There are three reasons why you want your website to be easy-to-use on a mobile device. Two you probably already know. 1. Higher search ranking on Google.  Google favors mobile friendly websites in search engine results on phones and tablets. 2. Ever increasing numbers of people are using mobile for web search. Depending on your industry, visitors to your site [...]

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