Brand Families on the Web

2020-10-24T00:14:18+00:00Branding, Creative, Customer Experience, Design, Website Design|

In this post our creative director will answer a client's question about their company brands.  Often there is a need for differentiation between product lines or divisions which ends up causing confusion. How can I best market multiple brands under one company name? Having multiple brands that fall under one company name can be confusing to customers [...]

The Value of Hiring a Professional Web Developer

2020-10-23T23:35:19+00:00Customer Experience, Website Design, Website Development, Websites|

Because we work with small businesses, many with limited funds or a personal stake in creating marketing that works, we are often asked about how they can extend their marketing dollars.  This question usually follows with a question about the value of hiring a professional web developer or designer.  I think value is the keyword here. For some types [...]

Consent and Privacy Policy Notifications

2020-10-22T17:26:29+00:00Website Design, Website Development, Websites|

Many websites I visit nowadays have a pop up or some type of cookie notification asking the visitor to accept.  As a result, we frequently get this question from our clients:   Do I need a Cookie notification on my website? Here is a summary and some of our recommendations: First, what are cookies? When you saw your first [...]

5 Easy Accessibility Upgrades You Can Make Today

2020-08-20T01:17:54+00:00Customer Experience, Search Engine Optimization, Website Design, Websites|

Many people with disabilities use assistive technology to interact with their computers - these can include screen readers that read aloud web content for people who cannot see what is on the screen, screen magnifiers for people with certain types of low vision, and voice recognition software and selection switches for people who are unable use a keyboard or [...]

Websites that Travel Well: Why it Pays to Have a Mobile-Friendly Website

2020-05-14T17:38:08+00:00Design, Marketing, Website Design, Websites|

There are three reasons why you want your website to be easy-to-use on a mobile device. Two you probably already know. 1. Higher search ranking on Google.  Google favors mobile friendly websites in search engine results on phones and tablets. 2. Ever increasing numbers of people are using mobile for web search. Depending on your industry, visitors to your site [...]