Explore ways small businesses can use web technology to grow and succeed.
Best Practices and Ideas for Your Small Business Marketing
Chatbots and Why You Need One Now
Chatbots are growing in popularity. Using a chatbot for your business creates new ways to engage with customers, improves customer experience, and enhances your company’s or organization’s marketing and customer [...]
Five Strategies to Build a Quality Email List
Building a quality email list is very important to ensure that your email campaign delivers desirable ROI. It’s best to send emails only to those who have opted in. The [...]
How to Write Email Subject Lines to Increase your Open Rate
You’ve got about 35 characters to convince people to open your email. So, you want your subject lines to have impact. It’s no surprise that about one-third of your subscribers [...]
How to Increase Blog Traffic
Do you want to increase blog traffic, but aren’t sure what to do? If you are spending time writing posts, but not seeing an increase in traffic to your blog, [...]
Increase Communication Success with Visual Storytelling
Everybody loves that feeling of being able to recognize and understand something quickly without having to decipher what someone is talking about. Just as they do in wayfinding signage, visual [...]
Do I need SSL, HTTPS on my website?
Google has announced that as of July 2018, Chrome version 68, will mark all sites "non secure" that do not have an SSL certificate. See Google Developer Blog. What does [...]
Websites that Travel Well: Why it Pays to Have a Mobile-Friendly Website
There are three reasons why you want your website to be easy-to-use on a mobile device. Two you probably already know. 1. Higher search ranking on Google. Google favors mobile [...]
Content Marketing Made Simple
It is old news that most people don’t want to be hit with a constant barrage of selling. They want to make the decision about when to check out a [...]
B2B MarCom Budgeting
It’s the time of year to prepare budgets for next year’s marketing outreach and marketing communications programs. Here are three major areas to consider as you work to make your [...]
Use Link Building to Boost Search Engine Ranking
Coming up high in Google, Bing, or other search engine rankings helps make your company, product, or service visible to those who are looking for what you offer. One way [...]
Quick PowerPoint Tips
Ahh, PowerPoint the presentation program everyone has a love/hate relationship with. But never fear, here are a couple of quick tips that might just make your day when it comes [...]
Do I Need a Google Plus Account?
There is Facebook, Twitter, Tumblr, Instagram, Pinterest, my blog, my LinkedIn company page and Google+. The list is almost endless. At Placemaking Group, we often hear clients ask: “Why does [...]
29 Tips – Get More from Your Existing Website
Many people we talk with about their websites haven’t touched them in years. They feel that once the site is up it should just work and doesn’t need to be [...]
SEO for PDFs
We are often asked if PDFs are included in search engines. They are definitely searchable, but they are often not indexed because they aren’t optimized. This means that the search [...]
Five Helpful WordPress Plugins
We create a lot of WordPress websites for our clients, from small four-to-five page blogs to large multi-functional sites that may contain interactive elements such as portfolios, galleries, event calendars [...]
How to Publicize and Promote Events
If you have community, business, or civic events coming up, there are several ways to get the word out to publicize and promote them. [...]
Five Tips for Better Results with Email Marketing
It’s a jungle out there in the world of email marketing. Creating an email that will make it through spam filters is a challenging trek and getting your customers to [...]