Launching a campaign-specific webpage or website can be just the ticket to making a big impact.
When to use a separate, micro-website for marketing?
- You need your customers to focus on one specific topic or action.
- Your project, service or product has a different audience than your main website.
- The goal for your campaign is different than your normal sales outreach.
When used in these situations, a microsite is a quick and cost-effective marketing tool that can yield big results.
Defining the microsite
A microsite is a particular kind of website that is small and exists for a specific marketing purpose. Using a small number of specialized Web pages, a microsite provides information, and branding to achieve a particular goal. A microsite is also referred to as a “minisite” or a “sitelet.” Also, a microsite has fewer features and functionality than your main corporate website.