Brand Families on the Web

2020-10-24T00:14:18+00:00Branding, Creative, Customer Experience, Design, Website Design|

In this post our creative director will answer a client's question about their company brands.  Often there is a need for differentiation between product lines or divisions which ends up causing confusion. How can I best market multiple brands under one company name? Having multiple brands that fall under one company name can be confusing to customers [...]

The Value of Hiring a Professional Web Developer

2020-10-26T22:27:13+00:00Customer Experience, Website Design, Website Development, Websites|

Because we work with small businesses, many with limited funds or a personal stake in creating marketing that works, we are often asked about how they can extend their marketing dollars.  This question usually follows with a question about the value of hiring a professional web developer or designer.  I think "value" is the keyword here. For some types [...]

Small Business Marketing Blog

2020-10-22T17:29:52+00:00Customer Experience, Inbound Marketing, Website Development, Websites|

Clients we've worked with for years are asking questions about how to re-boot their marketing in today's environment.  This is being written on September 1, 2020, 6 months into the weird and strange times of the COVID-19 pandemic. I'm hoping the information in this small business marketing blog will be useful to many small business and in the future, [...]

5 Easy Accessibility Upgrades You Can Make Today

2020-08-20T01:17:54+00:00Customer Experience, Search Engine Optimization, Website Design, Websites|

Many people with disabilities use assistive technology to interact with their computers - these can include screen readers that read aloud web content for people who cannot see what is on the screen, screen magnifiers for people with certain types of low vision, and voice recognition software and selection switches for people who are unable use a keyboard or [...]