ADA guidelines are intended to help life easier and more productive for people with disabilities including visual, hearing or other impairments. ADA accessible websites help millions of people navigate the internet more easily every day. What upgrades can I make to my current site to create an ADA accessible website? Many people with disabilities use assistive technology [...]
Launching a campaign-specific webpage or website can be just the ticket to making a big impact. When to use a separate, micro-website for marketing? You need your customers to focus on one specific topic or action. Your project, service or product has a different audience than your main website. The goal for your campaign is different than [...]
In this post our creative director will answer a client's question about their company brands. Often there is a need for differentiation between product lines or divisions which ends up causing confusion. How can I best market multiple brands under one company name? Having multiple brands that fall under one company name can be confusing to customers [...]
The exit-intent popup is a great tool for reaching out to the user as they are leaving your site. As they move their mouse to close the window/tab or navigate to another site, the exit-intent dialog box is magically activated. This might seem like an odd concept as they have already decided to leave, but this popup gives you [...]
Here is one idea for a custom holiday card that can help you connect with your clients, customers, or prospects and have some fun. As another crazy year comes to end, we like to focus on how we have helped our clients succeed in their journey, and show our appreciation to all our business partners and colleagues. The holidays [...]
There are lots of reasons why creating specific online landing pages makes sense. The main gist of it is that landing pages are particularly useful to target and market directly to a specific audience. Landing pages that include a simple call-to-action and the specific information your potential customer seeks will help you convert a higher percentage of website visitors [...]
"Hi, my name is _____, I like sunsets, pumpkin lattes and long scrolls on the web." Back in the day it was a real no-no to create a long scrolling page - the fear was that people would miss all the information 'below the fold'. But the days of the two-paragraph page are fading, and the age of the [...]
The importance of considering user experience in website design cannot be overestimated. The expectations of a website’s functionality, look and feel and navigation have reached an all time high as most users/consumers are comparing the performance of all the sites to the best retail websites they use (think Amazon). This comparison means that if their experience was bad, for [...]
Many websites I visit nowadays have a pop up or some type of cookie notification asking the visitor to accept. As a result, we frequently get this question from our clients: Do I need a Cookie notification on my website? Here is a summary and some of our recommendations: First, what are cookies? When you saw your first [...]
Everybody loves that feeling of being able to recognize and understand something quickly without having to decipher what someone is talking about. Just as they do in wayfinding signage, visual cues in marketing go a long way to help your audience get that “I am a smart cookie” boost by providing them with recognizable icons, pictograms, infographics, illustrations and images [...]
