About Jannah Lyon

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So far Jannah Lyon has created 9 blog entries.

Prepare for a Smooth Landing: Creating Landing Pages that Get Results

There are lots of reasons why creating specific online landing pages makes sense. The main gist of it is that landing pages are particularly useful to target and market directly to a specific audience. Landing pages that include a simple call-to-action and the specific information your potential customer seeks will help you convert a higher percentage of website visitors [...]

The Importance of Good Website UI & UX

The importance of considering user experience in website design cannot be overestimated. The expectations of a website’s functionality, look and feel and navigation have reached an all time high as most users/consumers are comparing the performance of all the sites to the best retail websites they use (think Amazon). This comparison means that if their experience was bad, for [...]

Brand Families on the Web

In this post our creative director will answer a client's question about their company brands.  Often there is a need for differentiation between product lines or divisions which ends up causing confusion. How can I best market multiple brands under one company name? Having multiple brands that fall under one company name can be confusing to customers [...]

Effective Use of Exit-Intent Popups

What is an exit-intent popup (exit popup)? The exit-intent popup is a great tool for reaching out to the user as they are leaving your site. As they move their mouse to close the window/tab or navigate to another site, the exit-intent dialog box is magically activated. This might seem like an odd concept as they have already decided [...]

Increase Communication Success with Visual Storytelling

Everybody loves that feeling of being able to recognize and understand something quickly without having to decipher what someone is talking about. Just as they do in wayfinding signage, visual cues in marketing go a long way to help your audience get that “I am a smart cookie” boost by providing them with recognizable icons, pictograms, infographics, illustrations and images [...]

Quick PowerPoint Tips

Ahh, PowerPoint the presentation program everyone has a love/hate relationship with. But never fear, here are a couple of quick tips that might just make your day when it comes to putting a presentation together – this is not an in-depth how-to … more like a few helpful hints to help prevent premature hair loss. […]

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