Brand Families on the Web

2020-10-24T00:14:18+00:00Branding, Creative, Customer Experience, Design, Website Design|

In this post our creative director will answer a client's question about their company brands.  Often there is a need for differentiation between product lines or divisions which ends up causing confusion. How can I best market multiple brands under one company name? Having multiple brands that fall under one company name can be confusing to customers [...]

5 Things to Consider Before Planning to Advertise Online

2020-10-24T00:10:20+00:00Digital Advertising, Inbound Marketing, Marketing|

Whether you are looking to get leads for your product or service, or trying to attract quality talent to join your organization, these online advertising tips can give you a distinct edge. Organic listings on search engines or posts on social media can take along time to get results and get seen. A common question from our [...]

Small Business Marketing Blog

2020-10-22T17:29:52+00:00Customer Experience, Inbound Marketing, Website Development, Websites|

Clients we've worked with for years are asking questions about how to re-boot their marketing in today's environment.  This is being written on September 1, 2020, 6 months into the weird and strange times of the COVID-19 pandemic. I'm hoping the information in this small business marketing blog will be useful to many small business and in the future, [...]

4 Email Marketing Practices for Lead Generation

2020-05-14T17:00:59+00:00Email Marketing|

Having a strategy that includes email marketing practices for lead generation can result in business growth. Numerous studies suggest that email as a marketing channel still delivers the best return on investment. We see the development of new marketing channels every now and then – from content to website to social media to digital advertising; but email will, in the [...]

Strategy Ideas for Selecting Keywords

2020-05-14T16:56:05+00:00Inbound Marketing, Search Engine Optimization, Websites|

If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not the something that will generate leads. Search ranking is an ever-moving target. Your competitors are making changes to their search ranking by adding pages and [...]

Social Media Benefits for Health Care Providers

2020-05-14T17:06:01+00:00Social Media|

Patient Outreach Key Benefit of Social Media for Health Care Providers Social media benefits for health care providers are evident in the statistics that show how consumers get information and how they research and choose their health care professionals. Regardless of the size or type of a health care organization, social media provides a way for health care providers [...]

Current Trends in Health Care Content Marketing

2020-05-14T17:06:48+00:00Inbound Marketing|

Health Care Organizations Use Content Marketing to Reach Target Audiences Content marketing’s use in marketing outreach is growing, especially in service-related industries such as health care. This marketing trend increases credibility and visibility. How?  By offering health care and wellness information that people are looking for from a trusted resource. Here's a look at how content marketing is growing as [...]

Use Video For Training to Engage and Educate Customers

2020-05-14T17:07:18+00:00Inbound Marketing|

Video Training Strategies that Work A popular way to educate business people about a new product, service, or a how-to for new technology is to use video for training. Today video is used in almost every area you can think of from employee development, to becoming proficient at software programs, to understanding how to protect oneself from cyber crime. We [...]

Do Social Media Links Help SEO?

2020-05-14T17:21:53+00:00Search Engine Optimization, Social Media|

Whether social media links help SEO is often a debatable topic among marketing professionals. With the high secrecy of Google’s algorithm, it can be difficult to determine how social media affects search rankings. However, if you refer to the comments from official Google channels, social links are actually not a direct factor in determining search rankings. But, the question still [...]