Prepare for a Smooth Landing: Creating Landing Pages that Get Results

There are lots of reasons why creating specific online landing pages makes sense. The main gist of it is that landing pages are particularly useful to target and market directly to a specific audience. Landing pages that include a simple call-to-action and the specific information your potential customer seeks will help you convert a higher percentage of website visitors [...]

Brand Families on the Web

In this post our creative director will answer a client's question about their company brands.  Often there is a need for differentiation between product lines or divisions which ends up causing confusion. How can I best market multiple brands under one company name? Having multiple brands that fall under one company name can be confusing to customers [...]

Small Business Marketing Blog

Clients we've worked with for years are asking questions about how to re-boot their marketing in today's environment.  This is being written on September 1, 2020, 6 months into the weird and strange times of the COVID-19 pandemic. I'm hoping the information in this small business marketing blog will be useful to many small business and in the future, [...]

Strategy Ideas for Selecting Keywords

If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not the something that will generate leads. Search ranking is an ever-moving target. Your competitors are making changes to their search ranking by adding pages and [...]

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