Get Profitable Results with YouTube Ads Using These 3 Steps

2021-01-12T22:21:46+00:00Digital Advertising, Marketing|

YouTube is a major force in online marketing and selling, in fact, YouTube is the 2nd most used search engine, right behind Google. Most of us know how huge YouTube is: 2 billion users worldwide 5 billion views/day 79% of internet users have a YouTube account About 78% of marketers consider YouTube to be the most effective platform for [...]

Capture More Leads and Answer Questions With Facebook Messenger

2020-12-10T22:39:49+00:00Inbound Marketing, Social Media, Websites|

Many people now use Facebook Messenger as their go-to live chat app for communicating with friends and businesses. It's important to make it easy for them to have a conversation with your company or organization in this space. A question we are sometimes asked is: What are the benefits of having Facebook Messenger on my website? Integrating [...]

Email re-engagement and why you need it.

2020-12-08T01:03:55+00:00Creative, Email Marketing, Inbound Marketing, Marketing|

Every small business that uses online marketing to generate and nurture leads will run into this problem. They may need an email re-engagement campaign as a certain percentage of people on their marketing list will become unengaged. That means they will not have clicked on your email for 6 months to a year or more.  The question from our [...]

Brand Families on the Web

2020-11-28T20:45:03+00:00Branding, Creative, Customer Experience, Design, Website Design|

In this post our creative director will answer a client's question about their company brands.  Often there is a need for differentiation between product lines or divisions which ends up causing confusion. How can I best market multiple brands under one company name? Having multiple brands that fall under one company name can be confusing to customers [...]

5 Things to Consider Before Planning to Advertise Online

2020-11-28T20:44:01+00:00Digital Advertising, Inbound Marketing, Marketing|

Whether you are looking to get leads for your product or service, or trying to attract quality talent to join your organization, these online advertising tips can give you a distinct edge. Organic listings on search engines or posts on social media can take along time to get results and get seen. A common question from our [...]

Small Business Marketing Blog

2020-10-22T17:29:52+00:00Customer Experience, Inbound Marketing, Website Development, Websites|

Clients we've worked with for years are asking questions about how to re-boot their marketing in today's environment.  This is being written on September 1, 2020, 6 months into the weird and strange times of the COVID-19 pandemic. I'm hoping the information in this small business marketing blog will be useful to many small business and in the future, [...]

4 Email Marketing Practices for Lead Generation

2020-05-14T17:00:59+00:00Email Marketing|

Having a strategy that includes email marketing practices for lead generation can result in business growth. Numerous studies suggest that email as a marketing channel still delivers the best return on investment. We see the development of new marketing channels every now and then – from content to website to social media to digital advertising; but email will, in the [...]

Strategy Ideas for Selecting Keywords

2020-05-14T16:56:05+00:00Inbound Marketing, Search Engine Optimization, Websites|

If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not the something that will generate leads. Search ranking is an ever-moving target. Your competitors are making changes to their search ranking by adding pages and [...]

Social Media Benefits for Health Care Providers

2020-05-14T17:06:01+00:00Social Media|

Patient Outreach Key Benefit of Social Media for Health Care Providers Social media benefits for health care providers are evident in the statistics that show how consumers get information and how they research and choose their health care professionals. Regardless of the size or type of a health care organization, social media provides a way for health care providers [...]

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