Many people with disabilities use assistive technology to interact with their computers - these can include screen readers that read aloud web content for people who cannot see what is on the screen, screen magnifiers for people with certain types of low vision, and voice recognition software and selection switches for people who are unable use a keyboard or [...]
Change is constant in the world of digital marketing and the web. It's important to stay alert to changes that may impact your company or organization. To make it easier for you, we've culled our top 5 most useful trends in SEO (search engine optimization) as we move into 2020. 1. Video continues to be King of content [...]
What is an exit-intent popup (exit popup)? The exit-intent popup is a great tool for reaching out to the user as they are leaving your site. As they move their mouse to close the window/tab or navigate to another site, the exit-intent dialog box is magically activated. This might seem like an odd concept as they have already decided [...]
If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not the something that will generate leads. Search ranking is an ever-moving target. Your competitors are making changes to their search ranking by adding pages and [...]
How to improve your website’s Google search ranking How can you improve your website’s Google search ranking so that your business will rank high on Google, will be easily noticed, and you’ll increase the likelihood of getting new leads and increasing sales? Getting your site high in search rankings takes time and effort. Here are 6 ways to get your [...]
In the last month, we've had two long-time clients come to us because their websites were hacked. Everyone agrees that websites are the storefront of today. You can't afford to have your website down for even a few minutes, not to mention an entire day or a month. Should you worry about your website getting hacked? Some people do, but [...]
Voice search is a growing trend with increasingly more people using voice commands for their search queries. With voice search optimization on the rise, it's important to optimize your website for voice search. First some statistics, and they vary according to what study you look at. According to comscore, it's projected that by 2020 50% of searches will be voice searches. [...]
Whether social media links help SEO is often a debatable topic among marketing professionals. With the high secrecy of Google’s algorithm, it can be difficult to determine how social media affects search rankings. However, if you refer to the comments from official Google channels, social links are actually not a direct factor in determining search rankings. But, the question still [...]
Chatbots are growing in popularity. Using a chatbot for your business creates new ways to engage with customers, improves customer experience, and enhances your company’s or organization’s marketing and customer service efforts during and after business hours. […]
Do you want to increase blog traffic, but aren’t sure what to do? If you are spending time writing posts, but not seeing an increase in traffic to your blog, then consider implementing the following tips and strategies. They can help get more readers to your blog and as a result boost your clientele and help to sell more of your [...]
