The importance of considering user experience in website design cannot be overestimated. The expectations of a website’s functionality, look and feel and navigation have reached an all time high as most users/consumers are comparing the performance of all the sites to the best retail websites they use (think Amazon). This comparison means that if their experience was bad, for [...]
Many people now use Facebook Messenger as their go-to live chat app for communicating with friends and businesses. It's important to make it easy for them to have a conversation with your company or organization in this space. A question we are sometimes asked is: What are the benefits of having Facebook Messenger on my website? Integrating [...]
In this post our creative director will answer a client's question about their company brands. Often there is a need for differentiation between product lines or divisions which ends up causing confusion. How can I best market multiple brands under one company name? Having multiple brands that fall under one company name can be confusing to customers [...]
Because we work with small businesses, many with limited funds or a personal stake in creating marketing that works, we are often asked about how they can extend their marketing dollars. This question usually follows with a question about the value of hiring a professional web developer or designer. I think "value" is the keyword here. For some types [...]
Many websites I visit nowadays have a pop up or some type of cookie notification asking the visitor to accept. As a result, we frequently get this question from our clients: Do I need a Cookie notification on my website? Here is a summary and some of our recommendations: First, what are cookies? When you saw your first [...]
Clients we've worked with for years are asking questions about how to re-boot their marketing in today's environment. This is being written on September 1, 2020, 6 months into the weird and strange times of the COVID-19 pandemic. I'm hoping the information in this small business marketing blog will be useful to many small business and in the future, [...]
What is an exit-intent popup (exit popup)? The exit-intent popup is a great tool for reaching out to the user as they are leaving your site. As they move their mouse to close the window/tab or navigate to another site, the exit-intent dialog box is magically activated. This might seem like an odd concept as they have already decided [...]
Many people with disabilities use assistive technology to interact with their computers - these can include screen readers that read aloud web content for people who cannot see what is on the screen, screen magnifiers for people with certain types of low vision, and voice recognition software and selection switches for people who are unable use a keyboard or [...]
Change is constant in the world of digital marketing and the web. It's important to stay alert to changes that may impact your company or organization. To make it easier for you, we've culled our top 5 most useful trends in SEO (search engine optimization) as we move into 2020. 1. Video continues to be King of content [...]
If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not the something that will generate leads. Search ranking is an ever-moving target. Your competitors are making changes to their search ranking by adding pages and [...]
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