Brand Families on the Web

2020-10-24T00:14:18+00:00Branding, Creative, Customer Experience, Design, Website Design|

In this post our creative director will answer a client's question about their company brands.  Often there is a need for differentiation between product lines or divisions which ends up causing confusion. How can I best market multiple brands under one company name? Having multiple brands that fall under one company name can be confusing to customers [...]

The Value of Hiring a Professional Web Developer

2020-10-26T22:27:13+00:00Customer Experience, Website Design, Website Development, Websites|

Because we work with small businesses, many with limited funds or a personal stake in creating marketing that works, we are often asked about how they can extend their marketing dollars.  This question usually follows with a question about the value of hiring a professional web developer or designer.  I think "value" is the keyword here. For some types [...]

Consent and Privacy Policy Notifications

2020-10-22T17:26:29+00:00Website Design, Website Development, Websites|

Many websites I visit nowadays have a pop up or some type of cookie notification asking the visitor to accept.  As a result, we frequently get this question from our clients:   Do I need a Cookie notification on my website? Here is a summary and some of our recommendations: First, what are cookies? When you saw your first [...]

Small Business Marketing Blog

2020-10-22T17:29:52+00:00Customer Experience, Inbound Marketing, Website Development, Websites|

Clients we've worked with for years are asking questions about how to re-boot their marketing in today's environment.  This is being written on September 1, 2020, 6 months into the weird and strange times of the COVID-19 pandemic. I'm hoping the information in this small business marketing blog will be useful to many small business and in the future, [...]

5 Easy Accessibility Upgrades You Can Make Today

2020-08-20T01:17:54+00:00Customer Experience, Search Engine Optimization, Website Design, Websites|

Many people with disabilities use assistive technology to interact with their computers - these can include screen readers that read aloud web content for people who cannot see what is on the screen, screen magnifiers for people with certain types of low vision, and voice recognition software and selection switches for people who are unable use a keyboard or [...]

Top 5 Search Optimization Trends for 2020

2020-05-14T16:58:07+00:00Search Engine Optimization, Websites|

Change is constant in the world of digital marketing and the web. It's important to stay alert to changes that may impact your company or organization. To make it easier for you, we've culled our top 5 most useful trends in SEO (search engine optimization) as we move into 2020. 1. Video continues to be King of content [...]

Strategy Ideas for Selecting Keywords

2020-05-14T16:56:05+00:00Inbound Marketing, Search Engine Optimization, Websites|

If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not the something that will generate leads. Search ranking is an ever-moving target. Your competitors are making changes to their search ranking by adding pages and [...]

6 Ways to Get Your Website to Rank High on Google

2020-05-14T17:02:51+00:00Search Engine Optimization, Websites|

How to improve your website’s Google search ranking How can you improve your website’s Google search ranking so that your business will rank high on Google, will be easily noticed, and you’ll increase the likelihood of getting new leads and increasing sales? Getting your site high in search rankings takes time and effort. Here are 6 ways to get your [...]