Because we work with small businesses, many with limited funds or a personal stake in creating marketing that works, we are often asked about how they can extend their marketing dollars. This question usually follows with a question about the value of hiring a professional web developer and designer. I think "value" is the keyword here. For some types [...]
Many of us use mobile apps every day for shopping or food delivery. But does your business or organization need one? Will a mobile app increase sales or engagement for my organization? Short answer: Maybe. Long Answer: We need to look at the Who, What, When, Where, and Why to answer this question. WHO: Should have [...]
Launching a campaign-specific webpage or website can be just the ticket to making a big impact. When to use a separate, micro-website for marketing? You need your customers to focus on one specific topic or action. Your project, service or product has a different audience than your main website. The goal for your campaign is different than [...]
In this post our creative director will answer a client's question about their company brands. Often there is a need for differentiation between product lines or divisions which ends up causing confusion. How can I best market multiple brands under one company name? Having multiple brands that fall under one company name can be confusing to customers [...]
The exit-intent popup is a great tool for reaching out to the user as they are leaving your site. As they move their mouse to close the window/tab or navigate to another site, the exit-intent dialog box is magically activated. This might seem like an odd concept as they have already decided to leave, but this popup gives you [...]
There are lots of reasons why creating specific online landing pages makes sense. The main gist of it is that landing pages are particularly useful to target and market directly to a specific audience. Landing pages that include a simple call-to-action and the specific information your potential customer seeks will help you convert a higher percentage of website visitors [...]
ADA guidelines are intended to help life easier and more productive for people with disabilities including visual, hearing or other impairments. ADA accessible websites help millions of people navigate the internet more easily every day. What upgrades can I make to my current site to create an ADA accessible website? Many people with disabilities use assistive technology [...]
"Hi, my name is _____, I like sunsets, pumpkin lattes and long scrolls on the web." Back in the day it was a real no-no to create a long scrolling page - the fear was that people would miss all the information 'below the fold'. But the days of the two-paragraph page are fading, and the age of the [...]
The importance of considering user experience in website design cannot be overestimated. The expectations of a website’s functionality, look and feel and navigation have reached an all time high as most users/consumers are comparing the performance of all the sites to the best retail websites they use (think Amazon). This comparison means that if their experience was bad, for [...]
Many people now use Facebook Messenger as their go-to live chat app for communicating with friends and businesses. It's important to make it easy for them to have a conversation with your company or organization in this space. A question we are sometimes asked is: What are the benefits of having Facebook Messenger on my website? Integrating [...]
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