In this post our creative director will answer a client's question about their company brands. Often there is a need for differentiation between product lines or divisions which ends up causing confusion. How can I best market multiple brands under one company name? Having multiple brands that fall under one company name can be confusing to customers [...]
The exit-intent popup is a great tool for reaching out to the user as they are leaving your site. As they move their mouse to close the window/tab or navigate to another site, the exit-intent dialog box is magically activated. This might seem like an odd concept as they have already decided to leave, but this popup gives you [...]
There are lots of reasons why creating specific online landing pages makes sense. The main gist of it is that landing pages are particularly useful to target and market directly to a specific audience. Landing pages that include a simple call-to-action and the specific information your potential customer seeks will help you convert a higher percentage of website visitors [...]
ADA guidelines are intended to help life easier and more productive for people with disabilities including visual, hearing or other impairments. ADA accessible websites help millions of people navigate the internet more easily every day. What upgrades can I make to my current site to create an ADA accessible website? Many people with disabilities use assistive technology [...]
"Hi, my name is _____, I like sunsets, pumpkin lattes and long scrolls on the web." Back in the day it was a real no-no to create a long scrolling page - the fear was that people would miss all the information 'below the fold'. But the days of the two-paragraph page are fading, and the age of the [...]
The importance of considering user experience in website design cannot be overestimated. The expectations of a website’s functionality, look and feel and navigation have reached an all time high as most users/consumers are comparing the performance of all the sites to the best retail websites they use (think Amazon). This comparison means that if their experience was bad, for [...]
Many people now use Facebook Messenger as their go-to live chat app for communicating with friends and businesses. It's important to make it easy for them to have a conversation with your company or organization in this space. A question we are sometimes asked is: What are the benefits of having Facebook Messenger on my website? Integrating [...]
Because we work with small businesses, many with limited funds or a personal stake in creating marketing that works, we are often asked about how they can extend their marketing dollars. This question usually follows with a question about the value of hiring a professional web developer or designer. I think "value" is the keyword here. For some types [...]
Many websites I visit nowadays have a pop up or some type of cookie notification asking the visitor to accept. As a result, we frequently get this question from our clients: Do I need a Cookie notification on my website? Here is a summary and some of our recommendations: First, what are cookies? When you saw your first [...]
Clients we've worked with for years are asking questions about how to re-boot their marketing in today's environment. This is being written on September 1, 2020, 6 months into the weird and strange times of the COVID-19 pandemic. I'm hoping the information in this small business marketing blog will be useful to many small business and in the future, [...]
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