Change is constant in the world of digital marketing and the web. It’s important to stay alert to changes that may impact your company or organization. To make it easier for you, we’ve culled our top 5 most useful trends in SEO (search engine optimization) as we move into 2020.
2. Voice search is increasing in popularity
More and more people are using voice search, especially on mobile, which leads to searches that have longer keyword phrases. With text search a user might enter “shoe store” but when talking into their phone or Alexa, they might ask: “where is the nearest shoe store?” Using these types of longer keyword phrases when optimizing your mobile-friendly website will help the search engines to index your site so that it shows up higher in the results for voice search. Something you might not have thought of related to voice search is using structured data. This is code which is added to the back end of your website to provide search engines information about a page and different search display types. This will also help the search engines know how to deliver your information for different voice searches. See Google’s help article on structured data. You can test your structured data with Google’s testing tool.
3. Google ranks mobile websites first
With the uptick in the use of mobile devices, Google checks your mobile website to make ranking decisions and uses “mobile-friendly” signals like usability, page layout, and speed to load on mobile devices. Google offers a mobile test tool you can check your own site.
4. SEO (search engine optimization) is getting technical
It used to be that you just added keywords to the text on your web pages and a few links from other websites and you’re done, but not anymore. Now its important to make sure your website is technically up-to-date to get desired results. The reason is that Google and other search engines want to show sites that are up-to-date and adhere to current standards.
The two top technical issues found on websites are: