Project Description

Adding the Fun Factor to Recycling Education

With too much trash going in the recycling cart, Oro Loma Sanitary District needed to educate customers on the basics of “recycling right”. Fewer markets to sell recyclables overseas and costly processing of contaminated recycling at home increased the urgency.

We created a campaign to educate customers on proper sorting practices and the importance of doing it correctly. It centered around a fun online “Recycle Right” quiz promoted through social media, email marketing, direct mail and even on the recycling trucks that service the neighborhoods.

Conveying a complicated message successfully

The three-month outreach program featured lots of easy-to-understand graphics, and a fun online quiz to help customers learn the basics.

Why Recycle Right - Oro Loma Sanitary District

Measurable results

Oro Loma’s Facebook page averaged engagement prior to this campaign was 400 per month. With the campaign likes, shares and comments increased by 3x and impressions increased by 4x. Additionally, the program surpassed the goal for participation in its first month, and customer feedback was very positive.

Consistent use of graphics and visuals

A newsletter, website landing page and outdoor signage (on the Waste Management trucks) presented a mix of graphics and a cohesive brand message.

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