Creating Trade Show Tools to Spur Acceptance of New Concepts
The Short Span Steel Bridge Alliance’s mission is to educate county engineers on the benefits of using steel in short span bridges. They also wanted to start an ongoing conversation to encourage using steel in future bridge design specs.
Targeted trade show display conveys priority messages
Meeting engineers on their turf–at industry trade shows and conferences–is essential to converting them to the use of steel. A set of flexible trade show tools-booth display, branded and relevant giveaways, and marketing materials such as product sheets were related to convey key concepts and marketing messages to the engineers.
Consistent branding helps recall
Impactful graphics featuring custom illustrations were used in all marketing tools. This practice created consistency throughout the campaign, enhanced audience recall, and kept the project on budget.
Like what you see?
Drop us a line so we can get started on your project.
View other samples
- Short Span Steel Bridge Alliance Trade Show Booth and MarketingSuzanne Garcia-Misa2019-11-09T00:10:21+00:00
- Commercial Division Microsite -LifeSource Water SystemsSuzanne Garcia-Misa2020-05-05T21:38:48+00:00
- Integrated Marketing Materials – National Rural ACOSuzanne Garcia-Misa2020-05-06T01:25:43+00:00
- Simple and Effective Ways to Highlight Special AnnouncementsJannah Lyon2020-05-09T00:29:21+00:00
- Economic Development Printed Marketing – City of HerculesSuzanne Garcia-Misa2019-11-25T19:25:15+00:00
- Lead Generation Website for Consulting Firm – ManexSuzanne Garcia-Misa2020-05-09T01:05:53+00:00
- Construction Company Website Presents Unified BrandSuzanne Garcia-Misa2020-02-21T19:53:04+00:00
- Class A Commercial Building Website – Castro StationSuzanne Garcia-Misa2020-05-06T00:07:42+00:00
- Exposure in Local Media – Nursing and Rehab at HomeSuzanne Garcia-Misa2020-05-06T01:15:42+00:00
- Custom Order Portal for Distributors – Prime Source FloralSuzanne Garcia-Misa2020-05-05T21:31:16+00:00
- Website for Organizing Complex Data – The Wing InstituteSuzanne Garcia-Misa2020-05-06T01:08:01+00:00
- Integrated Communications Campaign -Mattress RetailerSuzanne Garcia-Misa2019-11-19T21:04:02+00:00
- Commercial Real Estate Investment Website – NearonSuzanne Garcia-Misa2020-01-30T23:30:03+00:00