Positioning High-End Retailer with an Integrated Campaign

McRoskey Mattress Company needed a strong design for their retail sales effort and a luxury look for their branding.

(A) This branded email was development to highlight promotions, new products, and signature events. It is sent to customers and interested potential customers with a design that establishes their brand.
(B)  Print Ads were created in the same style as the other materials and designed to work in both local publications and design journals, whether color or black and white.
(C) Creative handouts based on the website content were made as a takeaway for the many events McRoskey participates in and in a PDF format for downloading and printing from the website.
(D) The marketing website was designed for easy navigation to put the brand front and center.