Project Description

Stack of CALED 2019 financial guidebooks showing cover art

Clean and simple design

Using the existing CALED branding guidelines, we designed an easy-to-navigate layout that allows readers to find information quickly and without content-overload. Section pages help to organize the content, add imagery and white space.

Inside spread of CALED 2019 financial guidebook
Inside page of the CALED 2019 financial guidebook

Landing page, home page banner and exit pop-up

To get the guidebook into the hands of the economic development professionals who need it, we created a landing page on the CALED website that contains a downloadable PDF, as well as an online ‘flipbook’ created with a third party interactive reader. A home page banner and exit pop-up drive site visitors to the landing page.

CALED Guidebook landing page

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