About Barbara Irias

This author has not yet filled in any details.
So far Barbara Irias has created 20 blog entries.

How to Write Email Subject Lines to Increase your Open Rate

2020-05-14T17:27:53+00:00Email Marketing, Marketing|

You’ve got about 35 characters to convince people to open your email. So, you want your subject lines to have impact. It’s no surprise that about one-third of your subscribers will decide to open or not open an email just by reading your email subject line. But, what makes a good subject line? […]

Websites that Travel Well: Why it Pays to Have a Mobile-Friendly Website

2020-05-14T17:38:08+00:00Design, Marketing, Website Design, Websites|

There are three reasons why you want your website to be easy-to-use on a mobile device. Two you probably already know. 1. Higher search ranking on Google.  Google favors mobile friendly websites in search engine results on phones and tablets. 2. Ever increasing numbers of people are using mobile for web search. Depending on your industry, visitors to your site [...]

B2B MarCom Budgeting

2020-05-14T18:07:51+00:00Branding, Marketing, Social Media, Websites|

It’s the time of year to prepare budgets for next year’s marketing outreach and marketing communications programs. Here are three major areas to consider as you work to make your organization a top performer in customer and prospect engagement. There are many creative strategies and tactics spawned by the shift to mobile and other tech trends which you should consider [...]

Use Link Building to Boost Search Engine Ranking

2020-05-14T17:43:35+00:00Inbound Marketing, Search Engine Optimization|

Coming up high in Google, Bing, or other search engine rankings helps make your company, product, or service visible to those who are looking for what you offer. One way to come up high in search engines is to create links from other sites to your website. These links are called backlinks. These are incoming links to your website from another [...]

Do I Need a Google Plus Account?

2020-05-14T18:09:25+00:00Inbound Marketing, Marketing, Search Engine Optimization, Social Media|

There is Facebook, Twitter, Tumblr, Instagram, Pinterest, my blog, my LinkedIn company page and Google+. The list is almost endless. At Placemaking Group, we often hear clients ask: “Why does my company need to be on Google+, nobody I know is using it? I don’t use it, so why should I spend my precious time/money on yet another social media [...]