About Barbara Irias

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So far Barbara Irias has created 20 blog entries.

How to Increase Blog Traffic

Do you want to increase blog traffic, but aren’t sure what to do? If you are spending time writing posts, but not seeing an increase in traffic to your blog, then consider implementing the following tips and strategies. They can help get more readers to your blog and as a result boost your clientele and help to sell more of your [...]

Websites that Travel Well: Why it Pays to Have a Mobile-Friendly Website

There are three reasons why you want your website to be easy-to-use on a mobile device. Two you probably already know. 1. Higher search ranking on Google.  Google favors mobile friendly websites in search engine results on phones and tablets. 2. Ever increasing numbers of people are using mobile for web search. Depending on your industry, visitors to your site [...]

Content Marketing Made Simple

It is old news that most people don’t want to be hit with a constant barrage of selling. They want to make the decision about when to check out a product. They avoid the ads on Facebook, they never click on sponsored links (ads) at the top of the Search Engine results page. So how can a company let its [...]

B2B MarCom Budgeting

It’s the time of year to prepare budgets for next year’s marketing outreach and marketing communications programs. Here are three major areas to consider as you work to make your organization a top performer in customer and prospect engagement. There are many creative strategies and tactics spawned by the shift to mobile and other tech trends which you should consider [...]

Do I Need a Google Plus Account?

There is Facebook, Twitter, Tumblr, Instagram, Pinterest, my blog, my LinkedIn company page and Google+. The list is almost endless. At Placemaking Group, we often hear clients ask: “Why does my company need to be on Google+, nobody I know is using it? I don’t use it, so why should I spend my precious time/money on yet another social media [...]

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