Project Description

Results exceeded goals quickly

Although the real proof of success is in a change in recycling habits which is still under review, communication goals set were surpassed in every category.

• 2,677 unique users visited the Recycle Right Quiz website during the 3-month campaign.
• 18,000+ pageviews – more than 3 times the goal set.
• 900+ people completed the quiz – 10 times the desired goal.
• 145 people provided comments or questions after completing the quiz.
• Social media traffic increased 4 times the projected goal – to the Recycle Right Quiz site and the main Oro Loma website
• 70 percent of traffic was from targeted geographic area for Oro Loma of San Lorenzo, San Leandro and Hayward.

Conveying a complicated message successfully

The three-month outreach program featured lots of easy-to-understand graphics, and a fun online quiz to help customers learn the basics.

Why Recycle Right - Oro Loma Sanitary District

Consistent use of graphics and visuals

A newsletter, website landing page and outdoor signage (on the Waste Management trucks) presented a mix of graphics and a cohesive brand message.

Creative design to pull readers in

Integrated messages continued with a flyer that was a companion piece to the recycling web page. It was mailed as a newsletter insert and used as a follow-up touch to all who participated in the quiz.

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