Adding the Fun Factor to Recycling Education
With too much trash going in the recycling cart, Oro Loma Sanitary District needed to educate customers on the basics of “recycling right”. Fewer markets to sell recyclables overseas and costly processing of contaminated recycling at home increased the urgency. A state law mandating a reduction in solid waste bound for the landfill also called for a behavioral change.
We created a campaign to educate customers on proper sorting practices and the importance of doing it correctly. It centered around a fun online “Recycle Right” quiz promoted through social media, email marketing, direct mail and even on the recycling trucks that service the neighborhoods.