Addressing Key Business Goals with a Website Redesign
Park View Community Campus, a long-term care and senior living community, Is a leading provider in the regional market it serves. With decision making shifting from in-person to online in the industry, the senior living company was losing competitive advantage with their outdated website. A website redesign was undertaken to create a modern site to meet three key business needs.
1. Attract residents from cities in the region with a contemporary, professional website.
2. Communicate key differentiators — exemplary quality care and a unique continuum of care.
3. Recruit staff with relatable content that conveys caring staff and supportive community messages.
A strong sense of brand
The new Park View website uses modern, relatable imagery that evokes a strong sense of caring people and a compassionate place. Graphics are used in various ways to show the facility’s unique continuum of care.
Intuitive and user-friendly navigation
A fresh navigation plan better reflects Park View’s residential offerings. It was designed to offer website visitors multiple ways to access helpful information.
Placemaking Group delivered a modern website… and on the promise to fulfill our expectations with sincerity and professionalism.”
-Eric J. Walthall, Director of Marketing
Supporting Talent Recruitment
With a low unemployment rate in the region, a primary function for the CCEDC is to help local businesses attract and retain qualified talent. Highlighting natural sports that abound in the area – such as hiking, fishing and boating – and the relaxed and wholesome lifestyle was very important for the website. Our design incorporated large beautiful outdoor images along with business recruitment specifics.
A special focus on staff recruitment
Website engagement is encouraged with an on-site job application tool. Additionally, an events page provides a colorful, visual overview of activities on campus. Typography is large and clean throughout, making it easy to read for all ages.