Addressing Key Business Goals with a Website Redesign
Park View Community Campus, a long-term care and senior living community, Is a leading provider in the regional market it serves. With decision making shifting from in-person to online in the industry, the senior living company was losing competitive advantage with their outdated website. A website redesign was undertaken to create a modern site to meet three key business needs.
1. Attract residents from cities in the region with a contemporary, professional website.
2. Communicate key differentiators — exemplary quality care and a unique continuum of care.
3. Recruit staff with relatable content that conveys caring staff and supportive community messages.