Addressing Key Business Goals with a Modern Website
Park View Community Campus, a long-term care and senior living community, Is a leading provider in the regional market it serves. With decision making shifting from in-person to online in the industry, the company felt they were losing competitive advantage with their outdated website. A new website was developed to support their leadership position and address three key business needs.
1. Attract residents from cities in the region with a contemporary, professional website.
2. Communicate Park View’s key differentiators — exemplary quality care and a unique continuum of care.
3. Recruit new staff members with relatable content that conveys caring staff and supportive community messages.
“Wipfli Digital delivered on the promise to fulfill our expectations with sincerity and professionalism.”
-Eric J. Walthall, Director of Marketing