Community Outreach for a Special Project
The Oro Loma Sanitary District created a special event to showcase the district’s groundbreaking efforts to protect the East Bay shoreline against rising seas.
To promote this event, which was to highlight the District’s Horizontal Levee Demonstration to local constituents, we created a six-week campaign calendar, with messaging and special expert guest content. A Facebook event page was at the center of the campaign providing project information and a place for locals to connect about the event and the topic.
Facebook ads and promoted posts were used to gain fans and exposure. During the time leading up to the event, the Oro Loma Sanitary District’s page gained 923 new fans, produced 36,000 total impressions and had 1,278 instances of engagement (clicks, shares, post likes.)
The grassroots promotion also included a flyer and postcard for distribution at local businesses.