Construction Company’s New Website Sells Unified Brand, Supports Business Growth
SilMan Industries launched a marketing plan to clarify a confusing brand story. The company’s three very successful divisions often collaborated to offer end-to-end project implementation, but there was a perception among clients that the divisions were totally separate as their existing website only focused on a single part of the company.
The new WordPress website we created incorporates clear messaging and a unifying design to help solve SilMan’s problem. It quickly communicates the three divisions as one on the home page, through filters on the team page, and by cross-referencing services on division pages.