Patient Communications – Early Dental Screening
Alameda Pediatric Dentistry needed to get the word out that the new Dental Association recommendation was that babies should be screened in the first year. The campaign included a postcard for mailing to a select list of new parents, and posters to be sent to pediatrician offices and local publicity. The campaign reminded new parents of the importance of scheduling baby’s first dental appointment with a strong call-to-action.
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