Client Service and Operations
Barbara Irias manages integrated client programs and stand-alone web and marketing projects at the Placemaking Group. Specializing in robust website development and strategic digital marketing, she helps clients increase visitors and build business.
Barbara has deep experience in website development, software project management, integrated pr and marketing programs for professional services, products, member associations and business-to-business clients. She has managed development of more than 70 websites for Placemaking Group clients. She also led the development of the company’s proprietary ELF content management system.
She finds the right solution that will deliver positive metrics and, ultimately, customer leads. SEO, SEM, PPC, social media, email marketing, blogging, marketing automation and content marketing are all digital tools that may be included in a successful marketing mix.
Barbara’s clients include Rosicrucian Order, Food Addicts, McRoskey Mattress, Prime Source Floral, National Food Labs, HFS Consultants and Oro Loma Sanitary District.
Her recent training includes seminars on digital marketing, Google Analytics, SEO strategy and marketing automation with InfusionSoft. Barbara holds a bachelor’s degree in business administration with a minor in corporate communications from California State University, East Bay.