Every small business that uses online marketing to generate and nurture leads will run into this problem. They may need an email re-engagement campaign as a certain percentage of people on their marketing list will become unengaged. That means they will not have clicked on your email for 6 months to a year or more. The question from our [...]
Because we work with small businesses, many with limited funds or a personal stake in creating marketing that works, we are often asked about how they can extend their marketing dollars. This question usually follows with a question about the value of hiring a professional web developer or designer. I think "value" is the keyword here. For some types [...]
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