Pinterest posts by physician practices
- Infographics with how-to information, such as steps women can take to prevent heart disease
- Link to health care advocacy groups
- Link to new research and medical studies
- Link to boards on Pinterest that others have created with healthy activities, healthy eating, and healthy recipes
- Information about symptoms of specific diseases
- Details about how to prepare for specific medical procedures.
How patients engage on social media
In addition to patients wanting good content, many also want to comment on posts and have other interactions. Without giving medical advice, health care professionals can engage with patients by providing information about services offered, details on new studies or research, and information explaining any health alerts. This can be done through Twitter chats, Facebook groups, YouTube, or Vimeo. With a large enough following, discussion and comment can ensue.
Paying for posts on social media
Posts by businesses on Facebook are now reaching fewer people, which is why it can pay to advertise on Facebook. When advertising, health care professionals can target their audiences by their demographics and geographic locations, making the post reach more people, and reaching those audiences that practitioners want to hear their message.
Pay attention to online reviews
Online reviews are now the new word of mouth for recommending health care providers. Consumers take notice of reviews and use them to make decisions when choosing a provider. According to reputation.com, 80 percent of those surveyed from throughout the U.S. said online ratings and reviews influenced their choice of a provider. Some of these are Yelp, HealthGrades, GoogleMy Business, Facebook, ZocDoc. Healthcare providers should claim their profiles on these sites to make sure it has accurate location and service information and monitor sites to be able to respond to reviews.
Social media is a way for health care organizations of all sizes to connect with patients, network with colleagues and showcase a practice and expertise. Contact us to talk about social media strategy and outreach for your health care organization. Having a mobile-friendly website makes it easy for people to quickly find information on their health care provider’s web site as well as be able to easily contact them. Read more about why it pays to have a mobile friendly website.