Using Social Media for PR
Whether it’s Twitter, Facebook, LinkedIn, YouTube, Pinterest, Tumblr or other interest-specific online communities such as Reunion.com or cafemom.com, people are socializing, connecting and communicating in a myriad of interactive and interesting ways. The use of social networking sites is growing like crazy. But for companies and business people, the question is: how can you use social networking to achieve your marketing objectives?
We work with you to set up accounts, manage Twitter and Facebook pages, develop strategies for gaining followers and develop opportunities to engage in a conversation with your customers. We will even manage the conversations.
There are many ways to use social media for PR purposes including the following:
- Posting audio or video news releases on social media outlets
- Participating in conversations on industry blogs
- Creating and maintaining an online newsroom
- Following Twitter accounts of key media