The Tracy City Center Association (TCCA) wanted a new, contemporary website to promote the growing Downtown Tracy business and entertainment district. Placemaking Group worked with the TCCA PBID management team to create a customized WordPress website that is its online resource for visitors and businesses. The website replaced an old Joomla website that was difficult to navigate and update.
The look and feel for TracyCityCenter.com was derived from a brand style guide, stationery package and business attraction marketing kit that Placemaking Group had previously developed for TCCA. The new website prominently features local imagery, an event feed and a simple business directory to help people quickly get information about attractions downtown.
The site is responsive and easily viewed on mobile devices. This has allowed TCCA to discontinue its use of an out-of-date mobile directory app. Additionally, the new website’s events section is integrated with EventBrite, the web-based event ticketing service. Now, one event entry posted through the website admin panel also posts to Downtown Tracy’s event listing on EventBrite. These new site functionalities have helped to streamline the work of the small TCCA staff by eliminating the need to post content in multiple places.