Fairfield Tomato Festival Logo
The Fairfield, California Tourism Association contacted us because it wanted to revise its logo for the city’s annual Tomato Festival. For many years the festival committee had used a logo showing a cartoon-like caricature. The committee wanted to give the event a more sophisticated look with the goal of attracting more people, including foodies. In conjunction with the committee, we developed key messages regarding what the logo should convey. Working with top illustrator, Steven Noble, we created a logo that showcases the variety of heirloom tomatoes and communicates that festival goers will have a country-fair like experience.