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Four Ideas to Unclutter Your Personal Brand and Get Famous!

I’ve been telling you for years the advice that concert promoter Bill Graham gave me, “Get Famous!” That means you have to have a good understanding of your personal brand– who YOU are in the eyes of your colleagues, customers, and potential customers.

That means that you have to make sure your brand is clear and uncluttered. Uncluttered? Right! Here are four steps to unclutter and communicate your brand.

1. Understand Your Brand

Your brand has to be easy to understand. So let’s talk over four ideas ideas on how to make sure your message is clear and uncluttered!

The first thing you have to do is have an understanding of your brand. We’ve talked about the Branding Blueprint and how to use that to make sure you know your brand.

2. Use Social Media

Use social media effectively. That begins with knowing which social media tools are the ones to help you. Most of us should be using LinkedIn. That’s the one that lets you talk in a business manner. So, make sure you are updating LinkedIn on a regular basis. And also, make sure it doesn’t only act like a resume. Put in things that interest you and that you are working on. Make sure you post whenever possible or at least once a month. More often is even better. And get rid of info that isn’t important any more. Don’t just leave your LinkedIn page static.

So LinkedIn is the most important. But, also, make sure there is nothing in your Twitter or Facebook that would be embarrassing if someone ran across it. The best thing is to not post something that could be embarrassing. The next best thing is to find it, if you posted it, and delete it!

3. Know Your Story

The third important item is to really have a good story about you and your career. When I give my Get Famous speech, I tell the story of Bill Graham telling me to Get Famous! That is good because that’s what I do for a living. My Placemaking Group team makes people, places, and businesses famous. So I tell my Get Famous story as often as possible to new audiences and individuals. I want you to make sure you have a clear, captivating story to tell.

4. Network to Communicate Your Brand

And then the fourth piece of advice is to tell that story by networking. That’s right, get out there and meet new people, hear their stories, and then tell them yours. Networking can be very effective if you have a clear understanding of how to present the brand that is YOU!

Now, get out there and Get Famous!

Post by Dennis Erokan, Placemaking Group founder and president

Book Dennis Erokan to speak to your group

Dennis Erokan’s Get Famous speech is funny and insightful and provides steps to become famous in your industry. To schedule Dennis to speak to your business or organization, call 510-835-7900, or click here.

You might also want to read:

Seven Tips for Giving an Engaging Speech

6 Responses

  1. Abegail Caparas

    I liked this post because it was short and to the point. The 4 points really captured my attention and helped break down understanding how to “unclutter your personal brand,” because I know sometimes this can be a daunting task for some businesses. I think the part that stood out to me the most was the last point. Actually going out and networking for yourself, because I think many companies forget that face-to-face communication is the best at building connections and bonds with their customers and potential partners. I think this task is even harder at times because it forces a person to really understand their brand and their story because when talking face-to-face you really have to know your story well in order to convey your message to your audience effectively.

  2. Michael Soza

    After reading this blog it reminds me of the first couple of weeks of Dennis Erokan’s Public Relations class at Saint Mary’s College of CA where he pushed all of his students to think big when it comes to helping with PR. Always make connections with people and tell your own PR story of how you came to be. This is not about about life stories but the Brand You that is sold to companies that you want to work for. This relates well with the fourth idea in this blog with understanding how to present yourself.

  3. Jorge N

    I found these four ideas to be actually steps to actually excel someone’s brand forward. Meaning that if someone has reach a flat line actually building a check list with these steps the brand will get a jolt, and help the brand perform and actually branch out more.

  4. Eddie J.

    I find it interesting to read about social media as being a key aspect to gaining fame. I don’t deny this at all because I feel it is a fact, I just find it interesting to read that you should update your linkedin regularly and not leave it static. I never even thought of that.

  5. I found the social media portion to be particularly interesting because most people do not think of past posts and the effect they can have on the brand image especially if they are their own personal accounts. Thank you for this conscious reminder for anybody who wants to start building a strong brand.

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