Unlike companies with customers who may come and go, or purchase once and then not interact for a long time, member organizations are built on the promise of frequent interaction. Their existence depends on being a valuable resource and essential part of the member’s life. This is exactly the case of the Food Addicts in Recovery Anonymous (FA) member organization.
Four years ago the Placemaking Group was selected to overhaul the original FA website. FA needed to use its website to help run the organization and their original site was not living up to this essential task.
The original FA website was unwieldy and difficult to manage. It had been developed over time with no real plan and had outgrown its structure. As modules were added they weighed down the site, making it slow and difficult for members to navigate. As the number of members and meetings grew, so did the business needs for the website.
When planning the complex FA site, we asked:
1. What are the top things members will need to do on the website?
2. How can we build this functionality into the website to increase efficiency and reduce staff time needed to manage it as the organization grows?
Additionally, the new site needed to allow for the addition of future modules, be responsive and viewable on all types of computers and mobile devices. The FA accounting volunteers had specific needs for interconnection with Quickbooks, and FA administrative personnel needed the website to allow FA members different levels of access to make changes.
Year Over Year
A big plus for the ELF CMS is that it is truly custom – the admin panel doesn’t confuse the user with a lot of buttons and sections that they don’t need and will never use. Other systems have tabs and plugins that aren’t being used simply because that’s the way the programmer built it.
The ELF CMS backend is a framework, JS, with a MySQL database.