In emergency or crisis situations, your audiences need clearly communicated information, guidance, and reassurance.
Especially during the current COVID-19 situation, it is challenging to keep your organization running, let alone manage appropriate messaging. But this messaging can assist in generating trust and help with recovery after the situation has resolved.
Communicating is not just about talking. It is also about listening and responding to the situation as it changes.
Below are some ways we are able to help your organization call attention to important information and to appropriately communicate amidst uncertainty and negative news.
The website as the communication hub
The website is the first place audiences will look for current information. Search engines, social media and email direct them to the website.
Connecting where needed