B2B MarCom Budgeting

It’s the time of year to prepare budgets for next year’s marketing outreach and marketing communications programs. Here are three major areas to consider as you work to make your organization a top performer in customer and prospect engagement. There are many creative strategies and tactics spawned by the shift to mobile and other tech trends which you should consider [...]

Do I Need a Google Plus Account?

There is Facebook, Twitter, Tumblr, Instagram, Pinterest, my blog, my LinkedIn company page and Google+. The list is almost endless. At Placemaking Group, we often hear clients ask: “Why does my company need to be on Google+, nobody I know is using it? I don’t use it, so why should I spend my precious time/money on yet another social media [...]

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