In this post our creative director will answer a client's question about their company brands. Often there is a need for differentiation between product lines or divisions which ends up causing confusion. How can I best market multiple brands under one company name? Having multiple brands that fall under one company name can be confusing to customers [...]
Here is one idea for a custom holiday card that can help you connect with your clients, customers, or prospects and have some fun. As another crazy year comes to end, we like to focus on how we have helped our clients succeed in their journey, and show our appreciation to all our business partners and colleagues. The holidays [...]
Everybody loves that feeling of being able to recognize and understand something quickly without having to decipher what someone is talking about. Just as they do in wayfinding signage, visual cues in marketing go a long way to help your audience get that “I am a smart cookie” boost by providing them with recognizable icons, pictograms, infographics, illustrations and images [...]
There are three reasons why you want your website to be easy-to-use on a mobile device. Two you probably already know. 1. Higher search ranking on Google. Google favors mobile friendly websites in search engine results on phones and tablets. 2. Ever increasing numbers of people are using mobile for web search. Depending on your industry, visitors to your site [...]
Ahh, PowerPoint the presentation program everyone has a love/hate relationship with. But never fear, here are a couple of quick tips that might just make your day when it comes to putting a presentation together – this is not an in-depth how-to … more like a few helpful hints to help prevent premature hair loss. […]
