3x MORE LEADS
– A Business to Business Impact Story –
CLIENT
Manex Consulting
INDUSTRY
Professional Services for the Manufacturing Sector
SERVICES
SEO and Search Ads Web Design
Inbound Marketing
Faced with a short window of opportunity, limited marketing funds and stiff competition, a strategic digital marketing program resulted in a big gain in search exposure and leads for Manex Consulting.
With a mission to help manufacturing companies succeed, Manex needed ongoing leadgen outreach to promote its business consulting and training services.
THE
BUSINESS
GOALS
Obtaining an ISO certificate is no small feat for manufacturers and Manex Consulting needed to position itself as the ISO expert with the ability to meet the tight deadline for certification.
GENERATE LEADS
The BEST choice for ISO services
ALPHA STATUS
Separate from the pack of competitors
CONVEY URGENCY
Tight timeline to complete the certification
SOLUTION
Outreach Strategies to Reach Manufacturers
The strategy we developed focused on cutting through the myriad of “look-alike” business consultants. Over a 12-month period leading up to the ISO certification deadline, we worked with Manex to augment its traditional in-person sales approach with a targeted digital marketing program.
The Payoff and Why Manex?
Always tell the visitor “why should I care?” Highlight results-oriented approach.
Clear Communication
of the Need
Straight talk about why ISO matters encourages action.
White Paper to Capture Leads
Offering useful information is incentive to provide contact details. Optimized forms are easy to find and complete.
Video Testimonial for Credibility
Third-party endorsements are credible and reinforce marketing messages.
Personalized with Manex CEO
Utilizing a well-known expert adds impact to overall message.
Prioritize Keywords
Optimize search engine visits by using keyword phrases mostly likely to be used by prospects.
Optimize Ad Content
Monitoring and updating the Google AdWords program to capture those most likely to buy.
RESULTS
As leads increased, we worked to help them to diversify the business. We were able to increase the percentage of commercial leads through the use of targeted keyword phrases in search optimization.
13x
Increase in Exposure on Google
Number of Keywords where Manex showed up in top 100 and top 10 search results
3x
Increase in Forms Filled Out
Grew from 6 per month to 29 per month the following year
