USING SEO TO GROW BUSINESS
– A Lead Generation Story –
CLIENT
Fidelity Roof Company
INDUSTRY
Commercial and Residential Construction
SERVICES
Website Maintenance
Search Engine Promotion
Email Marketing
When traditional lead generation methods weren’t working anymore, Fidelity Roof needed help to fill the pipeline and support sales reps.
A program to increase their presence on search engines using SEO strategies and tactics increased the number of forms filled out by 6X over a two-year period.
THE
BUSINESS
GOALS
Fidelity Roof Company is an established roofing contractor with a large portfolio of projects for both residential and commercial properties. They are well known and respected in their local area. Fidelity Roof needed to increase the visibility of their website online and update the website to convert more visitors into leads.
GENERATE LEADS
Targeting a modest 2x increase in forms filled out over 2 years using only Search Engine Optimization (SEO) tactics.
INCREASE VISABILITY
Measured by the number of impressions on Google and the rank position for key pages.
RESULTS
As leads increased, we worked to help them to diversify the business. We were able to increase the percentage of commercial leads through the use of targeted keyword phrases in search optimization.
4x
Increase in Exposure on Google
No paid advertising.
6x
Increase in Forms Filled Out
Inquiries increased over a 2-year period from an average of 2 per month to over 12 per month.
50,000
Google Impressions (average monthly)
Plus increased keyword ranking from 19 in the top 10 to 126 (within 2 years).
HOW WE DID IT
The strategy for attraction was to expand Fidelity Roof’s geographic reach while focusing on keywords that would produce high quality leads and weren’t too competitive.
Using keyword research to identify opportunities for improvement, we implemented on-page Search Engine Optimization (SEO) to increase visibility on Search Engines. We have consistently reviewed and improved the strategy and targeted keywords every month.
To convert more visitors, we updated the website by adding project galleries, a large phone number on every page and a strong call-to-action to request a free estimate.
Encourage Client Interaction
Having a “Free Estimate” button on the home page is beneficial because it allows potential customers to quickly and easily access pricing information, encouraging them to explore your services without any initial commitment or cost.
Featuring Experience for Credibility
Underscores expertise, instilling trust in potential clients, and highlighting Fidelity’s role as more than just a roofing contractor.
Images Speak For Themselves
Visually showcasing the quality of work and providing tangible evidence of Fidelity Roof’s capabilities.