Dianne Newton-Shaw, account supervisor
promotions | PR strategy | integrated
Dianne Newton-Shaw is a creative thinker. Talk with her about marketing a company or product, and in no time at all she'll come back with inspired ideas on how to make it stand out in a crowded marketplace. From making an art gallery the centerpiece of a successful trade campaign, to using tulips to create a buzz about doing business in Holland, Dianne combines the routine and the unusual to make her client memorable through marketing.
At Placemaking Group, Dianne spearheads strategic marketing and PR programs for business-to-business, travel and tourism and real estate accounts. Her work also includes working with journalists, writing in-depth news materials, and coordinating Web sites, ads, annual reports, and collateral materials. Dianne's clients include Shorenstein Realty Services, Warmington Homes California, Kosrae Visitors Bureau, Napa Downtown Association and the American Iron & Steel Institute (AISI).
Dianne's portfolio includes work that reflects thoughtful integrated elements with an eye for style and substance, no matter the size of the program. She cuts quickly to the heart of a situation to provide insightful strategic counsel, a skill upon which Placemaking Group's clients have come to rely.
Before joining Placemaking Group, Dianne managed programs at Richardson Myers Donofrio in Baltimore, Maryland, and Fletcher Mayo Associates in Atlanta. She directed media relations for the Medical College of Virginia and worked with the Dupont Company; Zeneca Professional Products; VIPS Information Systems; The Baltimore Orioles; Cal Ripken's literacy organization, Baltimore Reads, Inc.; and the Maryland Food Bank.
Dianne has a bachelor's degree in public relations from Georgia Southern University and a master's degree in communications with a minor in sports marketing from the University of Tennessee at Knoxville. She has judged numerous marketing and PR awards entries in her affiliation with Bay Area press clubs.