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Reference Papers
As the Placemaking Group members find valuable information for our industry or create content, we post it on this page.
Ethnic Media Delivers
How to reach ethnic media and why . Read 5 strategies to be successful.
12 Marketing Tips to Get Ahead
Whether the economy is getting better or not, you can't afford to not marketing. Research shows that leads will dry up in six months without active marketing. Click here to read.
Social Networking to Reach Marketing Objectives
This paper provides a brief description and possible marketing uses for common social networking sites such as Twitter, LinkedIn and Facebook
Learning Cafe Web Marketing Seminar
Download the audio for this hour-long discussion about how to use Web Marketing (10 mb mp3 file)
The ABCs of Search Engine Optimization
Web marketing and search engine optimization in an easy to follow background paper.
When Things Go Wrong (PDF)
A crisis communications plan points you in the right direction. Written by 30-year PR veteran and Placemaking Group senior vice president, Irv Hamilton
Using the Press as Part of Your Market Relations Plan (PDF)
Written by the Customer Manufacturing Group, this white paper describes the concept of influencing just your market by focusing on communicating to your customers, your warm leads and the press and bloggers who are talking to them. www.customermanufacturing.com