Public Relations
 The secret to getting press coverage for our clients is to give the media stories they want to cover. We dig deep to unearth the details of your business to determine what will interest which media, and when. Timing the story placement to have the most impact is crucial. Experience and skill in developing and implementing media relations campaigns are what differentiates the Placemaking Group.
Our PR team has extensive background working with business press, trade press, consumer print, online, social media, TV and radio. Our trade press experience includes publications and web sites for economic development, travel, events, commercial and residential real estate, office products, construction, engineering, logistics and professional services.
View our PR work >>
- > learn more...
> Blogs greatly increase your web site's search ability and allow a client to talk freely about their product or service. Obviously some types of business are more appropriate for blogging than others. We work with our clients to design and set up blogs or add them to their web sites, and we also counsel them on what type of blog content would work for them.
- > learn more...
- > learn more...
> Issues that seemingly 'come out of nowhere' often have been brewing for some time. The Placemaking Group assesses negative and/or inaccurate coverage of clients by the media. Corrective strategies, sometimes referred to as damage control tactics, are planned and initiated as quickly as possible. These include letters to the editor, news conferences and direct mail.
- > learn more...
> We've found that major travel publications and Web sites seldom run destination features without first-hand experience by the writer. The Placemaking Group arranges Individual or group familiarization visits to client locations. Our involvement includes participant selection; itinerary and agenda planning; photography assistance; logistics and trip support; and follow-up.
- > learn more...
- > learn more...
> The Placemaking Group expertly conveys your news to the media. Keeping your messaging in mind, the Placemaking Group researches, writes and distributes news releases to targeted media contacts. These communications can take many forms, including news announcements, trend releases, survey findings, calendar and photo releases, profiles, personnel announcements, general releases and fact sheets.
- > learn more...
> Whether it's Twitter, Facebook, LinkedIn, YouTube, MySpace, or other interest-specific online communities such as Reunion.com or cafemom.com, people are socializing, connecting and communicating in a myriad of interactive and interesting ways. The use of social networking sites is growing like crazy. But for companies and business people, the question is "how can you use social networking in your marketing program?" We work with you to set up accounts, manage Twitter and Facebook pages, develop strategies for gaining followers and develop opportunities to engage in a conversation with your customers.
- > learn more...
> Story placements provide in-depth coverage of client messages, often incorporating testimonial content. Local, regional and national print and electronic media outlets, as well as appropriate trade publications and the Internet, are targeted. The stories may take the form of by-lined articles, guest columns and feature stories.
|
Blog
Subscribe
The best PR programs are built on a firm media relations foundation. At the Placemaking Group we work hard to forge strong relationships with the writers and reporters who cover our clients' industries. We make regular contact to stay on top of who is writing about what, and what is on the horizon. We respond to requests for background and fact checking. Our goal, always, is to become a trusted go-to resource for trade and consumer writers, newspaper editors, broadcast producers and reporters as well as photographers and freelance writers.