HFS Consultants Website Redesign
HFS Consultants, a rapidly expanding healthcare management consulting firm, had outgrown its website. Web upgrades gave the site a fresh, new look. Photos of the executive team and staff members, rather than stock images, were used to emphasize that the firm’s people are one of its key differentiators.
New messaging was developed for the home page to emphasize the company’s branding, which focuses on: 1) senior level experts who know healthcare; 2) results oriented action -not just consulting reports; 3) high level of technical and analytical skills; and 4) multi-disciplinary teams.
Additional ways were created to help visitors find information, including a “Google” site search box on every page, allowing visitors to navigate by provider type so that they can learn more about specific services relevant to their hospital or healthcare organization.
A blog feed is set up to include posts applicable to particular service lines, and links to related case studies are on relevant pages to encourage visitors to look throughout the site. We’ve also added new search engine optimized content and keyword phrases to increase visitors from Google and other search engines. The contact form has been updated to include a check list of services to help us redirect inquiries to the appropriate team member.