Summer 2015 Newsletter
We write, design and develop a quarterly eight-page newsletter for HFS Consultants, a healthcare management consulting company. A recent issue’s lead article focused on the firm’s new service area– behavioral health and psychiatric services.
The consultant in charge of the behavioral health service area used the newsletter as a promotional and sales tool. She handed it out at industry trade shows and also sent it with a cover letter to prospective clients at hospitals and healthcare organizations. Her efforts paid off well with new inquiries calling and emailing, and many new prospects to add to her database.