City of Fairfield Marketing Postcards
The City of Fairfield, California’s economic development division retains us to assist with its business attraction program. The City’s key messages include the fact that it has an accessible City government with a streamlined approval process and that it has an ample supply of water, a rarity in California, and extremely important for food and beverage manufacturers, an industry sector that has formed a hub in Fairfield.
Using those two messages, we created a series of postcards that showcase the City as business and water-ready. The postcards were sent to a targeted list of food and beverage manufacturers in California and are handed out at trade shows and in prospect packets. This direct mail campaign, along with an email marketing and publicity program continue to keep the City’s assets in front of target audiences.