Online Marketing

Increase Website Traffic with Digital Solutions

Once your site is designed with your brand in mind, you have excellent content, and the programming offers your visitors a unique experience, then you need to create a campaign to attract visitors. During the planning phase, you’ve identified the visitors you want and what you want them to do when they get to your site. Now you need to market your website, and The Placemaking Group can help.

Marketing your website includes more than just putting it up with good search optimization. Users must somehow learn about your site. We integrate both traditional and online marketing tools.

The Placemaking Group knows how to drive traffic to a website. Since 1990 we have helped drive millions of customers to our clients’ sites. Let us do it for you.

Integrated Marketing: Online and Offline Solutions Work Together

One of the real superstars of website marketing is the integration of both offline and online tools.

The Placemaking Group is uniquely qualified to do this because we are an interactive marketing communications agency. We are one of the few agencies that has an experienced advertising, public relations and direct marketing team in-house. We have been in business since 1990, with the first five years exclusively focused on advertising and public relations. We understand how these programs are enhanced by integrating with your website.

We understand that an organization’s website has become its “marketing-hub” for the integration of its offline and online programs. Many of the combined programs are easy to execute, and the results average 2 to 3 times better than non-integrated programs.

Some of the most common examples of integrated programs include:

  • Putting an electronic version of your press kit and all current press releases on your website
  • Using a discrete website address with your offline promotions to drive traffic to a targeted micro site
  • Mailing personalized postcards to drive traffic to a personalized micro site to get more information on an offer or to place an order
  • Using a trade show exhibit and give-away to drive traffic to a website